27 april, 2016

Digital Engagement: Shell case study

Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...

13 may, 2015

Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices

Social networks have reshaped the context in which companies' external communication t ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

22 march, 2015

Best examples of reputation management: international experience

Creation of new corporate brands, integration of media analysis into the reputation manage ...

8 january, 2015

Pirelli: Managing Reputation Risks

Coherence and transparency are key elements to gain and generate trust. The best companies ...

24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

24 april, 2013

Vestas and a new model of humanistic capitalism

Does the need to manage reputation in companies play a part in bringing about change in th ...

24 november, 2012

The case of Tetra Pak: Placing reputation at the heart of business strategy

Many organisations include reputational management as part of their daily operations, inte ...

24 october, 2012

Siemens and the management of transparency: Restoring reputation in the wake of internal corruption

It takes a long time to build up a good reputation but only an instant to destroy it. This ...

28 september, 2012

El impacto de la reputación en la satisfacción del cliente

Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...

28 may, 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...

24 february, 2012

The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands

What do product brands have to do in order to shorten the distance between themselves and ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...

24 june, 2011

Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture

In a merger case, many companies find the continuity of the new company difficult due to t ...

28 may, 2011

Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow

Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...

1 march, 2011

Novartis: The integration of social action and the management of foundations in the CSR policy

What are the keys to make social work an important support in the development of Corporate ...

24 february, 2011

La Fageda: A responsible, committed style of leadership

What do leadership and personal responsibility have in common? And what do groundbreaking ...

24 february, 2011

Patagonia: Integrating CSR into business model creation and strategic management

What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...

24 february, 2011

Cases. Zara: Managing chain of value and driving CSR with consumers

The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...