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Áreas de especialización
Temas
- Alineamiento y Cultura Corporativa (6)
- Chief Communications Officer (3)
- Digitalización (4)
- Empleados (2)
- Estrategia (1)
- Global Issues (1)
- Gobierno Corporativo (1)
- Indicadores No Financieros (3)
- Innovación (1)
- Internacionalización (1)
- Marca Corporativa (3)
- Propósito & Valores (3)
- Reputación Del CEO (3)
- Riesgo Reputacional (2)
- Sostenibilidad & Responsabilidad Social (5)
- Stakeholder Engagement (2)
- Valoración De Los Intangibles (1)
- Comunicación Interna (3)
- Transparencia (1)
21
results
27 april, 2016
Comunicación
Digital Engagement: Shell case study
Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...
13 may, 2015
Comunicación
Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices
Social networks have reshaped the context in which companies' external communication t ...
6 april, 2015
Comunicación
The new digital ecosystem had a strong impact in the way companies relate to citizens and ...
1 april, 2015
Marca
In a very short period, brands have evolved beyond being product and customer centred to d ...
22 march, 2015
Comunicación
Best examples of reputation management: international experience
Creation of new corporate brands, integration of media analysis into the reputation manage ...
8 january, 2015
Reputación & Riesgos Reputacionales
Pirelli: Managing Reputation Risks
Coherence and transparency are key elements to gain and generate trust. The best companies ...
24 february, 2014
Reputación & Riesgos Reputacionales
FedEx: Trust as a Value and a Bridge Connecting People
Projecting corporate culture from within outwards lies at the heart of reputation manageme ...
24 april, 2013
Asuntos Públicos
Vestas and a new model of humanistic capitalism
Does the need to manage reputation in companies play a part in bringing about change in th ...
24 november, 2012
Reputación & Riesgos Reputacionales
The case of Tetra Pak: Placing reputation at the heart of business strategy
Many organisations include reputational management as part of their daily operations, inte ...
24 october, 2012
Reputación & Riesgos Reputacionales
Siemens and the management of transparency: Restoring reputation in the wake of internal corruption
It takes a long time to build up a good reputation but only an instant to destroy it. This ...
28 september, 2012
Reputación & Riesgos Reputacionales
El impacto de la reputación en la satisfacción del cliente
Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...
28 may, 2012
Comunicación
Correos: Reinventing the postal system: how to build the online positioning of a paper company
How can you develop and strengthen, in a short space of time, the digital positioning of a ...
24 february, 2012
Marca
The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands
What do product brands have to do in order to shorten the distance between themselves and ...
28 june, 2011
Marca
Southwest Airlines: The quality management and a good customer service focused on the employees
In a business where the key to success is based on passengers' turnover, Southwest has ...
24 june, 2011
Reputación & Riesgos Reputacionales
Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture
In a merger case, many companies find the continuity of the new company difficult due to t ...
28 may, 2011
Sostenibilidad
Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow
Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...
1 march, 2011
Sostenibilidad
Novartis: The integration of social action and the management of foundations in the CSR policy
What are the keys to make social work an important support in the development of Corporate ...
24 february, 2011
Sostenibilidad
Patagonia: Integrating CSR into business model creation and strategic management
What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...
24 february, 2011
Sostenibilidad
Cases. Zara: Managing chain of value and driving CSR with consumers
The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...
24 february, 2011
Asuntos Públicos
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
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