- Alignment And Cor ...(6)
- Chief Communicati ...(3)
- Internal Communic ...(3)
- Digitalization(4)
- Employees(2)
- Strategy(1)
- Global Issues(1)
- Corporate Governance(1)
- Non-Financial Ind ...(3)
- Innovation(1)
- Internationalization(1)
- Corporate Brand(3)
- Purpose & Values(3)
- CEO Reputation(3)
- Reputational Risk(2)
- Sustainability & CSR(5)
- Stakeholder Engag ...(2)
- Transparency(1)
- Valuation Of Inta ...(1)
Business cases 27 april, 2016
Communication
Digital Engagement: Shell case study
Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...
Business cases 13 may, 2015
Communication
Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices
Social networks have reshaped the context in which companies' external communication t ...
Business cases 6 april, 2015
Communication
The new digital ecosystem had a strong impact in the way companies relate to citizens and ...
Business cases 1 april, 2015
Brand
In a very short period, brands have evolved beyond being product and customer centred to d ...
Business cases 22 march, 2015
Communication
Best examples of reputation management: international experience
Creation of new corporate brands, integration of media analysis into the reputation manage ...
Business cases 8 january, 2015
Reputation & Reputational Risks
Pirelli: Managing Reputation Risks
Coherence and transparency are key elements to gain and generate trust. The best companies ...
Business cases 24 february, 2014
Reputation & Reputational Risks
FedEx: Trust as a Value and a Bridge Connecting People
Projecting corporate culture from within outwards lies at the heart of reputation manageme ...
Business cases 24 april, 2013
Public Affairs
Vestas and a new model of humanistic capitalism
Does the need to manage reputation in companies play a part in bringing about change in th ...
Business cases 24 november, 2012
Reputation & Reputational Risks
The case of Tetra Pak: Placing reputation at the heart of business strategy
Many organisations include reputational management as part of their daily operations, inte ...
Business cases 24 october, 2012
Reputation & Reputational Risks
Siemens and the management of transparency: Restoring reputation in the wake of internal corruption
It takes a long time to build up a good reputation but only an instant to destroy it. This ...
Business cases 28 september, 2012
Reputation & Reputational Risks
El impacto de la reputación en la satisfacción del cliente
Documento de Buenas Prácticas elaborado por el Foro de Reputación Corporativ ...
Business cases 28 may, 2012
Communication
Correos: Reinventing the postal system: how to build the online positioning of a paper company
How can you develop and strengthen, in a short space of time, the digital positioning of a ...
Business cases 24 february, 2012
Brand
The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands
What do product brands have to do in order to shorten the distance between themselves and ...
Business cases 28 june, 2011
Brand
Southwest Airlines: The quality management and a good customer service focused on the employees
In a business where the key to success is based on passengers' turnover, Southwest has ...
Business cases 24 june, 2011
Reputation & Reputational Risks
Sprint Nextel: The management of the brand for the benefit of reputation and corporate culture
In a merger case, many companies find the continuity of the new company difficult due to t ...
Business cases 28 may, 2011
Sostenibilidad
Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow
Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...
Business cases 1 march, 2011
Sostenibilidad
Novartis: The integration of social action and the management of foundations in the CSR policy
What are the keys to make social work an important support in the development of Corporate ...
Business cases 24 february, 2011
Sustainability
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
Página
of 2
