Videos 25 november, 2021

Corporate Brand: business vision and future challenges

Dialogue table on Corporate Brand held within the framework of the 2021 Annual Conference ...

Studies & Reports 12 march, 2020

What does your brand stand for? Why purpose is key to competitive agility

In an era of radical visibility, technology and media have given individuals the power to ...

Studies & Reports 1 october, 2019

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

Interview 1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

Books 1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

Books 10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

Studies & Reports 10 november, 2016

The most relevant brands in the United States

At Prophet, we believe that the strongest brands are the ones that are relentlessly releva ...

Studies & Reports 25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

Books 21 july, 2016

Brands with a Conscience

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...