24 february, 2013

What Makes a Chief Communications Officer Excellent?

An international research study sponsored by Corporate Excellence – Centre for Reput ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

15 february, 2013

This Digital Life

We are entering a new era – an age in which technology has become so thoroughly inte ...

31 january, 2013

The Company Brand

PowerPoint about «The Company Brand». Conference by Terry Tyrrell, Worldwide C ...

30 january, 2013

How to become a four-star CCO

Conference by Cees Van Riel, Professor of Corporate Communication, Rotterdam School of Man ...

22 december, 2012

15 experts talk about Corporate Excellence

Fifteen international gurus in brand management, communication and corporate reputation, w ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

24 november, 2012

The case of Tetra Pak: Placing reputation at the heart of business strategy

Many organisations include reputational management as part of their daily operations, inte ...

22 november, 2012

Reputation Management: Reptrak Methodology

Workshop Reputation Management: Reptrak Methodology by Nicolas Trad, Executive Partner at ...

15 november, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

14 november, 2012

«The Alignment Factor» by Cees Van Riel

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...

30 october, 2012

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University

Interview with Cees Van Riel, Corporate Communications Professor at RSM/Erasmus University ...

28 october, 2012

International brand positioning: improving use, protection and the performance of intangibles

At times of crisis many companies choose to invest in branding rather than in their capaci ...

24 october, 2012

Siemens and the management of transparency: Restoring reputation in the wake of internal corruption

It takes a long time to build up a good reputation but only an instant to destroy it. This ...

23 october, 2012

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Robert Philips, President and CEO Edelman EMEA, explains us what is the most fundamental c ...

19 october, 2012

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

17 october, 2012

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...

10 october, 2012

The Communications in the Age of Engagement

Conference by Robert Phillips (President and CEO, Edelman EMEA) at the workshop «La ...

10 october, 2012

Lecture: A New Model for Corporate Communications by Roger Bolton at The Global CCO Program

Conference at The Global CCO Program by Roger Bolton (president, Arthur W. Page Society) o ...

10 october, 2012

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Pro ...