FILTROS

close
More recently Oldest date Relevance
search
arrow_drop_down
76 results

Top 15. Approaching the Future 2021: Trends in reputation and management of intangibles

Published by Unai Admin

17/07/2025

Top 15. Approaching the Future 2021: Trends in reputation and management of intangibles





Categories

Tags

Approaching the Future 2021: Trends in reputation and management of intangibles

Published by Unai Admin

17/07/2025

Approaching the Future 2021: Trends in reputation and management of intangibles





Categories

Tags

Global Alliance launches, The 2021 Global PR & Communication Model

Published by Unai Admin

18/07/2025

Global Alliance launches, The 2021 Global PR & Communication Model

Global Alliance launches, The 2021 Global PR & Communication Model

A new roadmap for enhancing the role of PR and Corporate Communication Structure the PR & Comm job around five strategic building blocks A practical guide for achieving the most relevant outcomes for operating in every market in the 21st century: differentiation, reputation, trust with stakeholders. With the collaborative and participatory efforts of a network of 1,400 professionals on 5 different regions Global Alliance for Public Relations and Communication Management and Corporate Excellence – Centre for Reputation Leadership has unveiled today The Global PR and Communication Model, a new way to guide the job or PR and Communication professionals all over the world.The Model is structured around five strategic Building Blocks that generate and protect value in today’s world: corporate purpose, brand and corporate culture, reputation and reputational risks, communications and connected intelligence and intangible asset metrics. These Building Blocks enable organizations to achieve the differentiation, engagement, advocacy, trust and social legitimacy that they now require in order to maintain their license to operate.“With the collaborative and participatory efforts of a network of 1,400 professionals on five different regions, this has been a global consensus-based research on the present and future of the role and value of public relations and communications management. The core of our professions strength is our ability to build relationships, that connect us everywhere around the world” said Justin Green, President of Global Alliance. “The world is in a period of complete transformation because of the new intangible economy, and we needed a new direction by taking reputation and intangible assets as its focus” stated Ángel Alloza, CEO Corporate Excellence and Academic Research Director of Global Alliance. According to Alloza, who led the project, the research and the report, together with Clara Fontán and the great team at Corporate Excellence, “the Model emerges as a practical roadmap to help organisations and professionals achieve their most important and relevant outcomes for operating in every market in the 21st century: to achieve lasting differentiation, build a solid reputation, and consolidate trust with stakeholders, which means at the end of the day broadening your licence to operate”.“Developing this model, which is an evolution of the Melbourne Mandate, the Global Alliance is serving its mission: to create global standards to elevate our profession”, stated José Manuel Velasco, Immediate Past Chair and leader of the steering committee of the project. “The Model looks at the future of our function providing strong reasons to deserve a position in the executive committee of any kind of organizations”, added.The Model also consolidates the Stockholm Accords (2010) and the Melbourne Mandate (2012) and integrates the Global Capability Framework developed in partnership with Huddersfield University in 2018.The Model aims to enable organisations and professionals worldwide to improve their leadership and business decision-making process while promoting a real and authentic connection with their stakeholders for the post-COVID-19 world.The project today unveiled has the support of LLYC, the leading PR company in Spain and Latin America. LLYC “strive to improve the world around us, firmly believing honest, intelligent, innovative and efficient communications foster confidence and understanding among people, companies and institutions—in other words, the foundations of economic and social progress. In this way, we contribute to solving many of the challenges of our times”. The full report and executive summary of the Global PR and Communication Model can be found here: https://www.prcommsmodel.com/Developed by Global Alliance in partnership with Corporate Excellence – Centre for Reputation Leadership, as knowledge partner, a leading research, knowledge and training non-profit organisation specialised in the management and measurement of intangible assets, and with the sponsor contribution of LLYC, a global communications and public affairs consulting firm, this model defines the roadmap and building blocks of the functions of PR and Communications that contributes to the creation of differentiation, reputation, trust and social legitimacy.


Categories

Tags

Approaching The Future 2020. Materials about the report and presentation

Published by Unai Admin

18/07/2025

Approaching The Future 2020. Materials about the report and presentation

Approaching The Future 2020. Materials about the report and presentation

This edition is very special as Approaching the Future is celebrating 5 years of dynamic context analysis and continuous monitoring of the pulse and vision of experts. In this edition, 300 professionals have given us their opinion on the most relevant trends that impact the business world. The report, in turn, integrates social perspectives obtained through analysis of qualitative and quantitative studies conducted by the Chair of Intangibles Metrics & Management at the University of Malaga (UMA) and Corporate Excellence - Centre for Reputation Leadership. The study and analysis of trends in reputation and intangible management we have undertaken over the years has highlighted the emergence of a new normality characterised by constant change and uncertainty. From the climate emergency to the current COVID-19 health crisis, it is clear that both the present and future are uncertain. Here you will find all the materials of the report: The trends in the spanish version of the podcas The trends in the english version of the podcast

Conference




19/05/2020

Categories

Tags

Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Published by Unai Admin

18/07/2025

Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Factor by Cees Van Riel; Corporate Reputation by Professor Carreras and Professor Ángel Alloza; and Strategic Communication and Its Contribution to Reputation by Paul A. Argenti. However, one of the outstanding issues was the reputational risk effective management. This matter is finally answered in Bonime-Blanc’s handbook. Reputation is nowadays one of the issues that concern the most to the CEO of the companies. The executives claim that reputational risk is on the top at the ranking of strategic risks that the organisations have to face. Most companies consider reputation and brand strength the most valuable intangible assets; this shows the increasing importance that the area is getting for companies and the agenda of their chief executives. Reputation risk has become a strategic imperative as an effect of the age of hyper-transparency in which we live, where information is constantly running and a crisis can manifest in a matter of seconds. This handbook is based on the main questions —What we mean by “risk”? What is “reputation”? What is considered “reputation risk”?— to go in depth into the analysis of different types of reputational risks based on real practical cases. The work explores too which are the reputational risk factors; on one hand, those responsible for its management and on the other hand, those who take part in it. It also includes a strategic typology to manage the reputational risk depending on the maturity of the risk management structure of the organisation and presents a toolkit that summarises the functions and responsibilities of the key factors in the reputational risk management. The work is part of the initiatives promoted by the Research Centre of Governance, Sustainability and Reputation, an independent research centre created by Corporate Excellence in collaboration with the IE Business School to create knowledge, management models and training in corporate governance, sustainability and reputational risks issues. Participating in the presentation event were the author, Andrea Bonime-Blanc, CEO and Founder of GEC Risk Advisory LLC and leading expert in cyber risk and governance in The Conference Board; and a top level panel constituted by Ernesto Martínez, President of Instituto de Auditores Internos of Spain; Isabel López Triana, partner of Canvas Estrategias Sostenibles and member of the Committee of Experts at the Research Centre of Governance, Sustainability and Reputation; Helena Redondo, partner of Sustainability and Climate Change at Deloitte; and Tomás Garicano, Professor of IE, Director of Centro de Buen Gobierno and member of the Committee of Experts at the Research Centre of Governance, Sustainability and Reputation.


Categories

Tags

Página

of 3

arrow_drop_down