Todo

29 july, 2015

Asuntos Públicos

Ethical leadership: solidarity, respect and dialogue are essential values to promote social change

The clash between economical and social elements caused by the big global economic crisis ...

3
0

29 july, 2015

Marca

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

2
0

29 july, 2015

Reputación & Riesgos Reputacionales

Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. ...

3
0

29 july, 2015

Reputación & Riesgos Reputacionales

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

1
0

28 july, 2015

Comunicación

Resumen Ejecutivo. Identidad Corporativa: Cómo las compañías líderes definen, activan y alinean sus valores corporativos con la estrategia global de la organización

Este documento es una adaptación realizada por Corporate Excellence – Centre ...

5
1

28 july, 2015

Comunicación

Authentic Advocacy. Como generar procesos de apoyo auténtico a gran escala e implicar a los stakeholders clave

Adaptación al español realizada por Corporate Excellence – Centre for ...

3
0

28 july, 2015

Comunicación

Identidad corporativa. Cómo las compañías líderes definen, activan y alinean sus valores corporativos con la estrategia global de la organización

Adaptación realizada por Corporate Excellence – Centre for Reputation Leaders ...

6
0

28 july, 2015

Comunicación

Resumen Ejecutivo. Authentic Advocacy. Como generar procesos de apoyo auténtico a gran escala e implicar a los stakeholders clave

Resumen ejecutivo de la adaptación realizada por Corporate Excellence – Centr ...

3
1

20 july, 2015

Asuntos Públicos

Gender Diversity and Leadership

Promoting multidimensional teams has a positive impact on business outcomes. Female presen ...

5
0

11 july, 2015

Comunicación

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

6
0

25 june, 2015

Comunicación

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

7
0

29 may, 2015

Reputación & Riesgos Reputacionales

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to ...

1
0

29 may, 2015

Marca

Innovation as Key to Successful Brand Management

Are innovative brands more valuable? Can incremental innovation increase value or is it ne ...

4
0

29 may, 2015

Marca

Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success

Are top managers aware of the importance of corporate branding? Who is responsible for man ...

5
0

28 may, 2015

Asuntos Públicos

Insights&Trends. European citizen participation: increasing citizen identification with the European Union

The best way to guarantee the reassessment of the European unification process, its renewa ...

1
0

28 may, 2015

Comunicación

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

3
1

28 may, 2015

Reputación & Riesgos Reputacionales

Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results

Do good deeds have a positive economic result? A heated debate over excellence, reputation ...

2
0

24 may, 2015

Asuntos Públicos

Análisis del nuevo Mapa Político Español

Documento elaborado por Corporate Excellence – Centre for Reputation Leadership con ...

4
0

21 april, 2015

Asuntos Públicos

How to Implement a Strategy of Transparency

This technical note wasdeveloped by Corporate Excellence – Centre for Reputation Lea ...

4
0

26 march, 2015

Comunicación

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

2
0

24 march, 2015

Comunicación

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

4
0

20 march, 2015

Reputación & Riesgos Reputacionales

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

3
0

4 march, 2015

Comunicación

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

2
0

4 march, 2015

Marca

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

1
0

4 march, 2015

Marca

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

3
0

19 february, 2015

Asuntos Públicos

Transparencia empresarial: Política europea en materia de información no financiera

Nota técnica elaborada por Corporate Excellence – Centre for Reputation Leade ...

2
0

1 january, 2015

Marca

II jornadas de innovación en marca

Nota técnica elaborada por Corporate Excellence – Centre for Reputation Leade ...

2
0

20 november, 2014

Marca

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

1
0

20 november, 2014

Comunicación

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

5
1

20 november, 2014

Asuntos Públicos

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

5
0

12 november, 2014

Comunicación

Avances y tendencias en comunicación: aprendizajes WPRF 2014

Documento elaborado por Corporate Excellence – Centre for Reputation Leadership a pa ...

1
0

4 november, 2014

Comunicación

Analítica de datos basada en las capacidades de representación semántica y explotación de datos de la plataforma GNOSS

Documento elaborado por Corporate Excellence – Centre for Reputation Leadership con ...

2
0

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