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505
results
1 july, 2012
Comunicación
Chief Communications Officer in the new ‘reputation economy’
Today's environment requires the company's consistent and rigurous management of its corpo ...
24 june, 2012
Reputación & Riesgos Reputacionales
The society of reputation: a mechanism of social selection and self-regulation
From the biological point of view, reputation may be considered a mechanism of social sele ...
24 june, 2012
Marca
Values and value: relationship between the intangible and the financial in brand management
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 june, 2012
Marca
The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...
28 may, 2012
Comunicación
Correos: Reinventing the postal system: how to build the online positioning of a paper company
How can you develop and strengthen, in a short space of time, the digital positioning of a ...
28 may, 2012
Comunicación
The role of the Chief Communications Officer (CCO) in managing intangibles
The lack of a single officer who can take charge of managing the main intangible assets of ...
24 may, 2012
Reputación & Riesgos Reputacionales
Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation
The importance of corporate brands in the management of large companies is increasing, tur ...
24 february, 2012
Marca
The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands
What do product brands have to do in order to shorten the distance between themselves and ...
Document
8 january, 2012Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
Marca8 january, 2012
Marca
Linking a brand’s DNA to a company’s strategy: the vital role played by identity and culture
A corporate brand is used not only to ensure the application of business strategy but also ...
Document
8 january, 2012The Present and the Future of Communication Director’s Role in the New Economy
Comunicación8 january, 2012
Comunicación
The Present and the Future of Communication Director’s Role in the New Economy
The role of the Corporate Communication Director or Chief Communications Officer is gainin ...
1 january, 2012
Reputación & Riesgos Reputacionales
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
28 december, 2011
Marca
The new Reputation Economy and the recovery of the ‘Spain’ brand.
Spain is a mature country, with a current high risk that it will get through in time but, ...
24 december, 2011
Reputación & Riesgos Reputacionales
Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard
A risk is produced as a consequence of a deception, a disappointment in expectations or a ...
24 december, 2011
Sostenibilidad
The European Commission has published a new communication for the promotion of Corporate S ...
24 december, 2011
Propósito & Cultura
The functions and location of CSR in the company’s organization chart
Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...
24 december, 2011
Propósito & Cultura
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
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