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95
results
8 march, 2016
Sostenibilidad
A solidarity company can increase its corporate reputation levels before its stakeholders
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...
16 october, 2015
Reputación & Riesgos Reputacionales
#ReputationDay. Advances in reputation management
Corporate reputation not only must create value but also act as a protective shield agains ...
16 september, 2015
Comunicación
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
29 july, 2015
Marca
More conscious and coherent brands: building reputation from within
Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...
11 july, 2015
Comunicación
Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership
The current context of social, technological and environmental changes presents great oppo ...
20 october, 2014
Sostenibilidad
Corporate Social Responsibility: It Works, and It Is Highly Profitable
Is CSR just a beautiful social dream in the world of business ruled by numbers? Or is it a ...
Video
12 september, 2014Jan van der Kaaij (Between-Us) explains us the importance of sustainability
Sostenibilidad12 september, 2014
Sostenibilidad
Jan van der Kaaij (Between-Us) explains us the importance of sustainability
Interview with Jan der Kaaij, Managing Partner Between-Us, at the Workshop "Sustainab ...
20 august, 2014
Reputación & Riesgos Reputacionales
Global trends on business and society
PowerPoint sobre “Global trends in business and society (Tendencias globales del neg ...
29 july, 2014
Asuntos Públicos
The Importance of Sustainability for Reputation and Measurement of the Social Impact on Business
An on-going and active dialogue, beneficial both for the company and the society, is the f ...
13 june, 2014
Comunicación
A Hierarchy of Company Statements
Communication Challenges For Leaders • Lack of appreciation for the importance of ar ...
4 april, 2014
Asuntos Públicos
Building Conscious Capitalism by Inspiring People and Stakeholders
Profits for a company are like red blood cells for people, but are profits the only thing ...
3 april, 2014
Asuntos Públicos
Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation
If a company understands and shares the concerns and aspirations of its stakeholders, it m ...
24 february, 2013
Asuntos Públicos
How to respond to CSR demands improving organizations communication
Properly reflecting companies’ commitment with sustainable and ethical behaviour is ...
15 november, 2012
Sostenibilidad
New developments and trends in sustainability communications
To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...
17 october, 2012
Sostenibilidad
New developments and trends in sustainability communications
To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/ ...
Video
12 september, 2012Interview with Larry Parnell, Director at the GSPM, George Washington University
Sostenibilidad12 september, 2012
Sostenibilidad
Interview with Larry Parnell, Director at the GSPM, George Washington University
Interview with Larry Parnell, Associate Professor and Director at the Graduate School of P ...
24 december, 2011
Sostenibilidad
The European Commission has published a new communication for the promotion of Corporate S ...
24 december, 2011
Propósito & Cultura
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
24 december, 2011
Propósito & Cultura
The functions and location of CSR in the company’s organization chart
Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...
24 november, 2011
Sostenibilidad
Doing business with the world: social changes and future trends that will affect CSR
A series of global challenges means doing business is becoming much more complex than it u ...
24 november, 2011
Sostenibilidad
Mission, vision and values of the company: the centre of a good CSR praxis
What is the purpose of the self-declaration made by a company, the elements which make up ...
24 november, 2011
Sostenibilidad
How to manage CSR programs efficiently and convert them into feasible projects
Which Project Management codes should be applied in the direction of Corporate Social Resp ...
24 november, 2011
Asuntos Públicos
A new common framework for Corporate Social Responsibility: the international standard ISO 26000
The publication of the ISO 26000 guidance is an important advance in an area where so far ...
28 may, 2011
Sostenibilidad
Ben&Jerry's: CSR challenges and opportunities when creating a business and making it grow
Ben & Jerry’s has been one of the first firms in the US that from its outset applied ...
1 march, 2011
Sostenibilidad
Novartis: The integration of social action and the management of foundations in the CSR policy
What are the keys to make social work an important support in the development of Corporate ...
24 february, 2011
Sostenibilidad
Patagonia: Integrating CSR into business model creation and strategic management
What makes a firm that sells sportswear and outdoor gear so successful in its environmenta ...
24 february, 2011
Sostenibilidad
Cases. Zara: Managing chain of value and driving CSR with consumers
The fast fashion Spanish company Zara and its Inditex Group has become a milestone after r ...
24 february, 2011
Asuntos Públicos
La Fageda: A responsible, committed style of leadership
What do leadership and personal responsibility have in common? And what do groundbreaking ...
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