Published by Unai Admin
17/07/2025
![[e-Book] El Chief Corporate Officer: El líder que las organizaciones necesitan](https://servicios.corporateexcellence.org/imagenes/Documentos/imgsem/9a/9ac1/9ac18009-2b53-b43d-2305-2af4428c1c21/f01c7d9f-422b-0fcd-4971-f010c0d214ba_234.png "[e-Book] El Chief Corporate Officer: El líder que las organizaciones necesitan")
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- Alineamiento y Cultura Corporativa (11)
- Analytics & Big Data (2)
- Bienestar y Engagement (1)
- Chief Communications Officer (10)
- Comunicación Externa (5)
- Comunicación Política (1)
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¡Descárgate en open-access nuestro último e-book! Descubre la visión de los que ya han recorrido el camino en The Global CCO en nuestro nuevo e-book "El Chief Corporate Officer: El líder que las organizaciones necesitan". En el analizamos la evolución del rol y elevamos la mirada hacia una perspectiva corporativa que se aleja con fuerza de los departamentos estanco. Sin duda, este perfil directivo gestiona los intangibles de forma integrada, lidera la carrera por la diferenciación, obtiene legitimidad social para operar y, por tanto, contribuye a crear y consolidar la reputación de su compañía.
Published by Unai Admin
17/07/2025
![[e-Book] Evolución del Chief Communication Officer al Chief Corporate Officer](https://servicios.corporateexcellence.org/imagenes/Documentos/imgsem/8d/8d43/8d43bc56-ca0f-e0fe-500d-f348026a1404/a50f7f87-fb40-355f-fce5-2b03b4f634da_234.jpg "[e-Book] Evolución del Chief Communication Officer al Chief Corporate Officer")
¡Descárgate en open-access nuestro e-book!
Un nuevo mundo requiere un nuevo rol. Te presentamos las claves del Chief Corporate Officer (CCO). Por ello hemos creado un e-book que define y explica las características de este nuevo rol directivo.
¿Qué vas a descubrir en el e-book?
Nuevas formas de liderazgo
Áreas de contribución del CCO, aptitudes y capacidades necesarias
Explicación de la evolución y los ejes que han producido el cambio del Chief Communications al Chief Corporate Officer
Retos y expectativas sobre el nuevo rol
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Published by Unai Admin
17/07/2025
Biblioteca Corporate Excellence es la editorial fundada por la propia fundación con el objetivo de divulgar sobre el impacto de los intangibles en el valor de las empresas, y en el proceso de convertirlas en empresas excelentes que contribuyan a una nueva forma de hacer empresa, y por consiguiente, a crear un capitalismo más consciente que impulse un mundo mejor. Estos son los manuales publicados por Biblioteca Corporate Excellence hasta el momento:
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- Valoración de los intangibles
- Estrategia
- Empleados
- Indicadores no financieros
- Comunicación Interna
- Corporate Excellence
- Reputación del CEO
- Propósito & Valores
- Liderazgo
- Riesgo Reputacional
- Reporting no financiero
- Gobierno Corporativo
- Chief Communications Officer
- Libros
- Reputación País
- Comunicación Externa
- Marca Corporativa
- Reputación & Riesgos Reputacionales
Published by Unai Admin
17/07/2025
En The Connecting Leader, Alberto Lopez Valenzuela presenta un nuevo modelo de liderazgo que refuerza la importancia de contar con un propósito diferenciador y un sólido sistema de valores. Los valores y la cultura corporativa guían las acciones y comportamientos diarios de cada uno de los empleados de la organización, ayudan a encontrar y retener el talento, actúan como plataforma de generación de confianza con los consumidores y aseguran que los grupos de interés, como reguladores e inversores, comprendan y valoren tanto la organización como su contribución positiva.
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Published by Unai Admin
18/07/2025
Para este viernes de lectura de verano os traemos La era de la perplejidad.
Repensando el mundo que conocíamos. Se trata del décimo libro de la serie anual
que BBVA dedica a la difusión de conocimiento sobre cuestiones y perspectivas
actuales que nos afectan. Cada libro de esta serie recopila artículos escritos por
figuras relevantes en los diferentes ámbitos y temas que se abordan. El libro está
disponible en versión digital (Kindle, EPUB y PDF), así no hay excusa para no
llevarlo en la maleta aunque estéis de vacaciones.
A continuación os dejamos el índice de los artículos que contiene este libro. El
formato permite realizar una lectura selectiva de los temas de ...
Published by Unai Admin
17/07/2025
Documento elaborado por Corporate Excellence – Centre for Reputation Leadership citando, entre otras fuentes, la obra La clave es el porqué: cómo los grandes líderes nos inspiran a actuar publicada por Península en 2013 y escrita por Simon Sinek, profesor de Comunicación Estratégica en la Universidad de Columbia (Estados Unidos) e impulsor de la teoría de los círculos de oro.
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Published by Unai Admin
17/07/2025
El trabajo de los dircoms se ha transformado de manera radical en los últimos años debido a los avances tecnológicos, que permiten llegar en un instante a todo el mundo con un impacto casi inmediato. Estamos continuamente conectados en un entorno que exige una transparencia total. La información viaja hoy en día de un punto a otro del planeta a una velocidad de vértigo, por lo que la reputación ya no es algo que se consolida únicamente en el largo plazo, sino que puede verse reforzada o arruinada en cuestión de segundos. Por este motivo, aunque es fundamental contar con datos agregados de manera inmediata, analizarlos e interpretarlos de forma correcta no es tan sencillo. Las fake news, las historias sesgadas y los rumores in...
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Published by Unai Admin
17/07/2025
What changes when we lose or gain reputation? What remains the same? What elements make the organisations of today sustainable? What roles do purpose, social license and the guarantee of trust play? What is the role of the new Chief Reputation Officer in management along with the corporate strategy and reputation? The emergence of the digital world in these past years is changing what represents a good corporate reputation. The expectations that companies create based on what they say are much more relevant since the Internet allows stakeholders the possibility to constantly and deeply scrutinize. Document prepared by Corporate Excellence – Centre for Reputation Leadership. It contains references, among other sources, to the book The Reputable Firm: How Digitalizati...
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Published by Unai Admin
17/07/2025
Company leaders are the ones who can integrate the porpose on the business, it is all abput connecting the organization and the society going beyond the communication strategy.
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Published by Unai Admin
17/07/2025
Can a business and its activities be transformed without before changing its organizational culture? Can a business’ culture be changed without transforming its leaders? Richard Barrett, president and founder of Barrett Vales Center and ex-coordinator of Values at World Bank has dedicated the last ten years of his professional and academic career to researching leadership diagrams in businesses to advocate that they be updated to remain consistent with societal changes. For Barrett, “leaders that are truly guided by internal values are those that are transforming and shaping the future of businesses, people, and society in general”. Document prepared by Corporate Excellence - Centre for Reputation Leadership. It contains references, among other sources, to the book The ...
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Published by Unai Admin
17/07/2025
¿Cuáles son los 30 mejores modelos desarrollados para tomar decisiones estratégicas en las organizaciones? ¿Cómo tomar decisiones importantes que suponen un gran cambio? ¿Cómo se puede tener una visión integral y estratégica de la empresa? Hoy la mayoría de organizaciones y sus líderes se ven constreñidos por un contexto centrado en el corto plazo y que solo se mira a sí mismo, en una suerte de narcisismo organizativo. En cambio, una buena estrategia consiste justamente en lo contrario, en tener en cuenta el entorno y aplicar un enfoque a largo plazo, más integral. Es importante que las organizaciones se centren en lo verdaderamente importante y no solo en lo urgente. Marcel Planellas, profe...
Published by Unai Admin
17/07/2025
La figura del lider está muy ligada a la cultura corporativa de la empresa, si este protege y promociona a sus empleados estará fortaleciendo el sentimiento de grupo asicomo su lidreazgo. Además el lider debe conseguir hacer de la confianza y la colaboración pilares principales de la organización y asi reforzar el compromiso de los empleados con esta. Recogemos a continuación las ideas clave de Los líderes comen al final: por qué algunos equipos funcionan bien y otros no publicada por Empresa Activa en 2014 y escrita por Simon Sinek, profesor de Comunicación Estratégica en la Universidad de Columbia (Estados Unidos) y uno de los conferenciantes de TED más vistos con su charla «¿Por qué t...
Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership. It contains references, among other sources, to the book Reinventing Organizations published by Nelson Parker in 2014 and written by Frederic Laloux, former McKinsey consultant specialised in change and transformation of companies.
Published by Unai Admin
17/07/2025
The main idea of the book is that in the era of behavioural economics, it does not matter what a company does, but how it does it. The products or services offered by a corporation are not as important as what is hidding behind: the values of a company. Dov Seidman identifies the most important elements to improve how companies bheave. He claims companies need to transform their corporate culture taking into account the most relevant "hows":
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Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership, and among other sources, contains references to the book Brands with a Conscience coordinated by Nicholas Ind, Associate Lecturer at Oslo Business School, and Sandra Horlings, a consultant specialising in Brand and Circular Economy; written by members of The Medinge Research Group a Swedish-based global think-tank on branding and published by Kogan Page in 2016.Brands with a Consciencedissects the philosophies underpinning sustainable brands to arrive at a set of eight clear guiding attributes which can be used as the foundation of a strategy for responsible growth. They are then used as the criteria to assess some relevant case studies, which include Slow Food Movement, H&M, Tata, Cosentino, Adidas, Jo...
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Published by Unai Admin
17/07/2025
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corporate reputation level before its stakeholders and that exercising solidarity within the company creates well being for it and for the other agents in the market, and also contributes to its “sustainable”, “long-term”, and “social” roles.The author also explains what criteria must a company meet in order to be considered an economic organisation which practices “solidarity”, underlining that economic activity must always service personal dignity.The book describes how solidarity works in companies and international organisations and includes some of the suggestions made by the OECD, the European Union, the Bank for International Settlements, the UN, the ...
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Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources, contains references to the book The Servant Leadership by Robert K. Greenleaf, founder of the modern Servant leadership movement and the Greenleaf Center for Servant Leadership (Indiana, USA) and former research director at AT&T. Greenleaf starts his argument with the idea that in times of crisis, private interests take precedence, undermining trust between people. That’s why, in order to recover this lost trust, leaders must display a sincere, altruistic commitment to contributing to society. The Servant Leadership explains the concepts of charismatic, situational, relational, transactional and transformational leadership to finally claim the idea of servant leadership. ...
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Published by Unai Admin
17/07/2025
Connecting with stakeholders' expectations and becoming the company with which everyone wants to have a fruitful business relationship is the dream of any businessperson that works hard and strives for success with their business. However, what are the key attitudes that create good reputation that can be managed and maintained for a long time? In her book, Regine Le Roux explains the current context where companies operate: the importance of what our stakeholders think about us, how their expectations change, etc. Then, she analyses four main areas –and eight sub-areas– that companies need to focus on when managing corporate reputation: Corporate Management (Strategic Vision and Operative Government), Corporate Capital (Human Capital and Operative Capacity), Corporate Po...
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Tags
- reputación
- coherencia
- experiencia
- reputación corporativa
- grupos de interés
- empleados
- stakeholder engagement
- visión estratégica
- posicionamiento corporativo
- alianzas estratégicas
- inversión socialmente responsable
- desempeño corporativo
- oferta de valor
- resultados de negocio
- stakeholders
- valores
- valores internos
- regine le roux
- quickfox
- le roux
- reputation matters
- corporate reputation
- strategic vision
- human capital
- corporate positioning
Published by Unai Admin
17/07/2025
How would the best place to work if we could design it from scratch? What would its leaders and managers be like? How would it be lead? Until now, companies were expecting people to adapt to them. Nowadays, companies need to adapt to people and deploy a compelling corporate culture and leadership. In this book, Goffee and Jones offer a key to attract and retain the most talented professionals. The code they suggest is "DREAMS", which is dissected as follows:
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Published by Unai Admin
17/07/2025
Document prepared by Corporate Excellence – Centre for Reputation Leadership and among other sources, contains references to the book Corporate Excellence: how to maximize long-term productivity and profits by aligning Purpose, Culture, and People written in 2005 by Jim Harris, president of The Jim Harris Group and PhD in Communications from Florida University and strategy consultant for Wal-Mart, IBM or Johnson & Johnson.Jim Harris claims that purpose transcends traditional corporate declarations of mission, vision and values and helps organisations focus on social aspects, exactly as requested by stakeholders. In the current context, companies need to understand that it's not possible to meet their particular needs without considering collective societal goals. The ROI of c...
Published by Unai Admin
17/07/2025
Financial accounting covers anything that has a monetary value. However, there are some assets, which do no have an established countable value but an identity of their own and can substantially influence the general economic outcome. Until now, organizations have only focused on the assets and resources that brought economic growth. Nowadays, organizations also rely on other assets which may lack a set value but which contribute to the good running of the organization. This integral and systematic approach is explained in the book Contabilidad simultánea. Valoración y control de los intangibles en la gestión integral (Simultaneous accounting. Intangible value assessment and control in integral management) written by Salvador Guasch, Head of the Institute of Intangibl...
Published by Unai Admin
17/07/2025
This document was developed by Corporate Excellence – Centre for Reputation Leadership and among other sources contains references to the book Brand Psychology written by Jonathan Gabay, British lecturer and expert in Brand, Reputation and Communication and published by Kogan Page in 2015. It explains how both sides of the brain connect when we take decisions and how this fact shapes our beliefs and trust on certain companies and people. Brand Psychology studies the new relation models and analyzes the different techniques to be developed by brands to reach their stakeholders. Thus, the text dives into what happens in the left hemisphere, which controls rational elements, and in the right one, which controls emotional aspects and relates this explanation with brand management,...
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Published by Unai Admin
17/07/2025
The role of the CCO is shifting and getting more strategic responsibility in corporate communication of intangible assets, such as reputation. But which strategies are the best to be successful on the long term?Ivy Ledbetter Lee, considered to be the founder of public relations in the USA, said that every company has to “do it right and tell about it”, a sentence that sums up the importance of taking care of perceptions, from management to communication.It is also important to try to raise the communication discourse and include it in the agenda of the senior management as it is the highest level of decisionmaking, where the most important and strategic decisions are taken and issues as the long term, legitimation and sustainability are considered. That is why the top executive...
Published by Unai Admin
17/07/2025
Talking about leadership today means talking about the search for new reference points, examples, honesty, commitment, greatness and broad-mindedness. If leadership has to be defined, it is undoubtedly a social asset capable of transforming and improving organisations and the society in general. Historically, leadership has always been seen as the point of authority in organisations and the result of personal development and guidance. However, Professors of ESADE’s Social Sciences Department Àngel Castiñeira and Josep Maria Lozano believe that leadership is something polyhedral, meaning that it is not just a juxtaposition of the good and the evil, the ethical and the efficient, but a combination of the two. This document was prepared by Corporate Excellence – Ce...
Published by Unai Admin
17/07/2025
Auditing represents corporate culture, because it defines how a company thinks and behaves. It should include risk management, governance, value creation and organizational culture. The effectiveness of auditing activities depends on the ability to generate and create value. Nevertheless, the Internal Audit Departments are still under the pressure of regulatory contexts that are more and more restrictive and of financial constrictions that depend on the market's particular situation and on the progressive focus on the corporate administration’s mechanisms. Even though the financial controls are normally the center of attention when trying to improve work effectiveness, the operative processes and the regulatory compliance often play a more important role. Organizational culture...
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Published by Unai Admin
17/07/2025
The business context today is very different from what it was like just a few years ago: challenges are more and more global and integrated, and vision has to keep up with these changes. Vision, mission and goals have to be realigned with the organization. In the age of constant intensive changes, communication is key to restoring trust. In order to achieve this, communication should play a major role in organizations, helping to establish dialogue with the society and stakeholders. Professor Paul A. Argenti from the Tuck Business School of the Dartmouth University (USA) points out in his book Corporate Communication that it is equally important to reconnect an organization to its vision and corporate goal and to show that a company is both an economic and social entity. This document wa...
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Published by Unai Admin
17/07/2025
La función estratégica de la comunicación corporativa, así como la necesidad de ubicarla dentro de las organizaciones junto a áreas clave como la financiera, la de estrategia, recursos humanos o la de operaciones, es una tendencia imparable. Esto se debe a la urgente necesidad de todas las empresas del siglo XXI de gestionar de forma excelente e integrada los activos y recursos intangibles de los que dependen su éxito y su futuro, como la marca o la reputación corporativas.
La obra se configura como una guía práctica para ayudar a las organizaciones a poner en práctica estrategias avanzadas de comunicación que les permitan diferenciarse de sus competidores y construir, gracias a su buena reputación,...
Published by Unai Admin
17/07/2025
What is meant by having a good or bad reputation? In what way can reputation create or destroy value for a company? How does it help to find and use new opportunities? What is the origin of reputation and its source of value? Is there an overall reputation or is reputation defined in terms of specific aspects and opinions held by specific actors?In the last few years, significant progress has been made in the area of reputation, as compared to preceding years. This was coupled with the interest in the matter expressed by the mass media, the business community in general, and financial and stock exchange professionals in particular, largely as a result of increasing visibility of reputation rankings and monitoring reports.This document was prepared by Corporate Excellence – Centre for...
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Published by Unai Admin
17/07/2025
Profits for a company are like red blood cells for people, but are profits the only thing that matters? Life needs other motivation reasons that would inspire stakeholders to trust and love those companies that have a superior life purpose that determines their behaviour.The sixth President of the United States John Quincy Adams once said «If your actions inspire others to dream more, learn more, do more and become more, you are a leader». For the founders of conscious capitalism (an idea that developed into a new social movement in the United States), a leader is someone conscious of developing and using one’s emotional and spiritual intelligence in order to love and care about people and the environment.This document was prepared by Corporate Excellence – Centre f...
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Tags
- conscious capitalism
- capitalismo humanista
- confianza
- líder
- conciencia social
- alma
- valor compartido
- shared value
- sociedad
- ciudadanía
- john quincy adams
- corporate excellence
- centre
- john mackey
- co-ceo de whole food market
- raj sisodia
- harvard business review press
- president of the united states john quincy adams
- united states
- co-ceo of whole food market
Published by Unai Admin
17/07/2025
Reputation is probably the most important asset owned by a company, and not only because it attracts and retains the best resources, but also because it leverages the value of the company’s unique character and identity by showing how well the company manages to align its external perception with the internal reality.If there is an area whose role in large companies increased in the last few years, it is reputation: every day more attention is paid to how an organization is perceived and recognized, due to the fact that organizations become increasingly aware of the role that this perception and recognition play in the decisions related to purchases, investments, work motivation or just support.This document was prepared by Corporate Excellence – Centre for Reputation Leadershi...
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Tags
- medición
- gestión
- reputación corporativa
- ventaja competitiva
- identidad
- alinear
- percepción
- gary davies
- rosa chun
- métricas
- corporate reputation
- competitiveness
- university of manchester
- uk
- imd business school
- switzerland
- reputation leadership
- universidad de manchester
- reino unido
- corporate reputation and competitiveness
Published by Unai Admin
17/07/2025
Apple, Mercedes, Disney, Heineken or Procter&Gamble – what makes these companies so memorable and at the same time profitable? Is it their innovative products? The investments in advertising? Or the extraordinary human talent that they hire? The best global brands change people’s lives and are based on high ideals. Jim Stengel, Former Global Marketing Director Procter&Gamble, came to this conclusion after studying 50,000 brands in more than 30 countries and by more than 28 different categories in the course of 10 years. However, these ideals, have to be consistent with the values appreciated by people and especially by the society in general. By doing this, the brands manage to make people happy and help them to explore new horizons. This document was developed by Cor...
Published by Unai Admin
17/07/2025
The phenomenon of brands has transformed the economy and people’s way of life all around the world. Brands constitute part of both the economic dimension (as a business tool) and the social dimension (as a sociological phenomenon) and have the power to change them. Martin Kornberger, Professor at the Copenhagen Business School, in his book “Brand Society” defends that brands are used to obtain immediate economic returns rather than to transform the society and people’s lives that in turn would lead to economic results and it’s time to change the situation and try to establish close and well-coordinated relations between producers and consumers. Nowadays, brands represent a new form of organising production and managing consumption and are transcending their ...
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