25 may, 2023

International trend launch. Approaching The Future 2023

Relive the international trend launch event of Approaching the Future 2023. Trends in Repu ...

25 november, 2021

History of Corporate Excellence: Making the intangible tangible

Corporate Excellence – Center for Reputation Leadership celebrates 10 years as a bus ...

25 november, 2021

Annual Conference 2021: reflection and discussion with directors of intangibles

Video of the broadcast of the Annual Conference 2021: 10 years making the intangible tangi ...

25 november, 2021

2021 Annual Conference summary illustration

Illustration made live by Marina Marisma during the 2021 Annual Conference: 10 years makin ...

10 may, 2021

PPT Global Results. Approaching the Future 2021 International Launch

This document contains the graphs and data from the report Approaching the Future 2021: Tr ...

15 december, 2020

The Global PR & Communication Model launch

The Global Alliance for Public Relations and Communication Management in partnership with ...

15 december, 2020

The Global PR & Communication Model [LAUNCH SUMMARY]

Video summary of the The Global PR & Communication Model launch. A new model created by Th ...

28 february, 2020

Learnings from ethics management in business

This document summarizes the main lessons learned from the ethics conference organized by ...

1 october, 2019

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

1 december, 2017

Businesses guided by values are more successful and have a greater social impact

Can a business and its activities be transformed without before changing its organizationa ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

25 march, 2016

Company 2.0: employees as brand ambassadors

This document analyses how to implement the right employee engagement strategies and claim ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

17 february, 2016

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

8 january, 2016

Leadership and trust emerge from true willingness to work for others

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

8 january, 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

8 january, 2016

Corporate reputation: the result of a culture of shared values

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

16 december, 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they c ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

25 april, 2013

The CEO's role in leading transformation

In today's business environment, companies cannot settle for incremental improvement, ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

24 july, 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...

28 june, 2011

Southwest Airlines: The quality management and a good customer service focused on the employees

In a business where the key to success is based on passengers' turnover, Southwest has ...