4 september, 2012

Sam Mountford (GlobeScan) talks about the «GlobeScan Radar»

Sam Mountford (Director of Global Insights, Globescan), explains us the main points of the ...

24 august, 2012

Winning over stakeholder support, a key element in the internationalisation of reputation

The strength of a company starts from within. Its employees must be the first to understan ...

24 august, 2012

Reputation: the Future of Corporate Communication

Understand the new circumstances, adapt to them and win: communication and public relation ...

8 august, 2012

Communications in the Age of Engagement

The shift will bring inevitable challenges - a social, networked world cannot move forward ...

29 july, 2012

The relation between perception and reality: evaluating reputation in offline and online media

Traditional and digital media present an ongoing challenge to companies, given that they c ...

24 july, 2012

Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up

What is the objective of brand valuation? Is it possible to accurately express the value o ...

1 july, 2012

Chief Communications Officer in the new ‘reputation economy’

Today's environment requires the company's consistent and rigurous management of its corpo ...

24 june, 2012

The society of reputation: a mechanism of social selection and self-regulation

From the biological point of view, reputation may be considered a mechanism of social sele ...

24 june, 2012

Values and value: relationship between the intangible and the financial in brand management

What is the objective of brand valuation? Is it possible to accurately express the value o ...

24 june, 2012

The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century

Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...

28 may, 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...

28 may, 2012

The role of the Chief Communications Officer (CCO) in managing intangibles

The lack of a single officer who can take charge of managing the main intangible assets of ...

24 may, 2012

Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation

The importance of corporate brands in the management of large companies is increasing, tur ...

24 february, 2012

The Case of Mahou-San Miguel, a Success Strategy for Commercial Brands

What do product brands have to do in order to shorten the distance between themselves and ...