10 february, 2020

From Governance to Purpose to the Fundamental Reshaping of Finance

Since 2012, Larry Fink, Chairman and CEO of BlackRock – the world’s largest fu ...

1 october, 2019

Winning in the era of brand experience

The importance of brands providing their customers with memorable and engaging experiences ...

9 april, 2019

Approaching The Future 2019

Approaching the Future: Trends in Reputation and Management of Intangibles identifies the ...

1 february, 2019

How to modernize an established brand to drive growth

The key to Wendy’s successful transformation? Staying true to the brand while using ...

1 november, 2017

The importance of purpose to connect with employees

Document prepared by Corporate Excellence – Centre for Reputation Leadership. It con ...

24 july, 2017

Culture for a digital age

Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations ...

8 january, 2017

II Corporate Transparency Summit

The article collects the main conclusions of the II Corporate Transparency Summit 2017. Kr ...

10 november, 2016

Why “HOW” is more important than “WHAT” in the battle for differentiation

The main idea of the book is that in the era of behavioural economics, it does not matter ...

25 october, 2016

Anatomy of Growth

Growth is human, it’s natural, and it’s as vital to businesses as it is to peo ...

2 september, 2016

CEO Decision-Making for Sustainability

CEOs play a crucial role in fostering an environment that supports embedding sustainabilit ...

21 july, 2016

Brands with a Conscience

Document prepared by Corporate Excellence – Centre for Reputation Leadership, and am ...

11 may, 2016

Business through a new lens

Business has an integral role in creating a thriving society in a thriving environment. Em ...

25 march, 2016

Company 2.0: employees as brand ambassadors

This document analyses how to implement the right employee engagement strategies and claim ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

17 february, 2016

Nicholas Ind (Kristiania University College in Oslo) explains to us the creation of strong brands

Interview with Nicholas Ind, lecturer, writer and consultant. He is author of twelve books ...

8 january, 2016

Achieving a good reputation based on coherence between internal values and external experiences

Connecting with stakeholders' expectations and becoming the company with which everyon ...

8 january, 2016

Creating the dream workplace for the most talented professionals

How would the best place to work if we could design it from scratch? What would its leader ...

8 january, 2016

Corporate reputation: the result of a culture of shared values

Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

8 january, 2015

Focusing on value creation for stakeholders: applications of lean processes and systems

Auditing represents corporate culture, because it defines how a company thinks and behaves ...

8 january, 2015

Silvia Agulló: Ethical Coherence in Human Resources Management: a Key Factor to Build a Corporate Ethos

Document prepared by Corporate Excellence – Centre for Reputation Leadership summing ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...