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Research on Corporate Reputation - Craig Carroll

Published by Unai Admin

18/07/2025

Research on Corporate Reputation - Craig Carroll

Research on Corporate Reputation - Craig Carroll

Masterclass on Corporate Reputation organized by Corporate Excellence - Centre for Reputation Leadership where Craig Carroll (Professor, NYU) explains us the importance of reputation management.




17/02/2018

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Research on Corporate Reputation - Craig Carroll

Published by Unai Admin

18/07/2025

Research on Corporate Reputation - Craig Carroll

Research on Corporate Reputation - Craig Carroll

Craig Carroll talks us about Corporate Reputation. Here you can find an interview, a streaming and a document where you can learn the main ideas.

Masterclass


10/02/2018

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Cees van Riel presents the main points of the study Why people love art museums?

Published by Unai Admin

17/07/2025







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Why people love art museums?

Published by Unai Admin

18/07/2025

Why people love art museums?

Why people love art museums?

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), present the study Why People Love Art Museums? Museums have higher reputations than companies. This is the main outcome of this study. The results are: the Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.

Conference



06/02/2018

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Ethics, Reputation and Public Relations go hand in hand

Published by Unai Admin

18/07/2025

Ethics, Reputation and Public Relations go hand in hand

Ethics, Reputation and Public Relations go hand in hand

Madrid, February 6th. Fake news and an inappropriate use of automated communications erode trust and reputations in our institutions. The current crisis in trust is diminishing the ability for organisations, institutions and governments to operate effectively in society. To counteract this and take a leading position on the global practice of public relations, several professional associations met in Madrid to explore possible enhancements to their codes of ethics that guide hundreds of thousands of professionals around the world. Participants in this global discussion on codes of ethics agreed to explore ways to enhance and elevate public relations´ reputation as the guardian of trust through the enhancement of codes of ethics and an agreement on an overarching set of principles to guide the profession. Through a collaborative effort, participants agreed to work on raising the standards for the public relations profession on a global scale. They recognize the need to launch a campaign around the importance of a trustworthy practice of public relations while also examining current codes. A task force of the organizations involved will examine in detail the building blocks that currently exist in how practitioners should practice public relations. We believe there is value in having a single set of principles and behaviours that everyone can promote. This will not replace existing individual association codes but will provide an agreement on an overarching set of principles. Participants and representatives International Communications Consultancy Organisation (ICCO) and Public Relations and Communications Association (PRCA). Francis Ingham, CEO and Director General, respectively. International Association of Business Communicators (IABC). Dianne Chase, Inmediate Past Chair. Public Relations Society of America (PRSA). Joe Truncale, CEO. African Public Relations Association and Public Relations Institute of Ireland (APRA and PRII). Justin Green, Global Ambassador and Vicepresident, respectively. Canadian Public Relations Society (CPRS). Sarah Hanel, President. Asociación Española de Directivos de Comunicación (Dircom). Montserrat Tarrés, President. Associaçao Portuguesa de Comunicaçao de Empresa (APCE), Paula Portugal, Managing Director. Fundacom. Teresa Mañueco, Board Member. European Public Relations Education and Research Association (EUPRERA). Ángeles Moreno, Executive Director. Corporate Excellence. Ángel Alloza, CEO. Richard Edelman, President and CEO Edelman Public Relations. Global Alliance for Public Relations and Communication Management. José Manuel Velasco, Chair. Jean Valin, founding member and Past Chair of the Global Alliance.


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The Impact of digital and social media on reputation management

Published by Unai Admin

17/07/2025





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Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Published by Unai Admin

18/07/2025

Corporate Excellence presents the last book of its library: The Reputation Risk Handbook

Madrid, November 7. Last Thursday, at the IE Business School, Corporate Excellence presented the last book of its library,The Reputation Risk Handbook, the Spanish adaptation of the work of Andrea Bonime-Blanc, one of the greatest international models in strategic risk management and corporate governance. This is the fourth title of the Corporate Excellence Library and the first of its imprint, now that the foundation just made a debut as independent publisher. The Corporate Excellence Library collects the most relevant works about integrated asset management and key intangible resources, like reputation, brand, communication, sustainability and public affairs. Up to now, Corporate Excellence has published three reference works in their fields of knowledge: The Alignment Factor by Cees Van Riel; Corporate Reputation by Professor Carreras and Professor Ángel Alloza; and Strategic Communication and Its Contribution to Reputation by Paul A. Argenti. However, one of the outstanding issues was the reputational risk effective management. This matter is finally answered in Bonime-Blanc’s handbook. Reputation is nowadays one of the issues that concern the most to the CEO of the companies. The executives claim that reputational risk is on the top at the ranking of strategic risks that the organisations have to face. Most companies consider reputation and brand strength the most valuable intangible assets; this shows the increasing importance that the area is getting for companies and the agenda of their chief executives. Reputation risk has become a strategic imperative as an effect of the age of hyper-transparency in which we live, where information is constantly running and a crisis can manifest in a matter of seconds. This handbook is based on the main questions —What we mean by “risk”? What is “reputation”? What is considered “reputation risk”?— to go in depth into the analysis of different types of reputational risks based on real practical cases. The work explores too which are the reputational risk factors; on one hand, those responsible for its management and on the other hand, those who take part in it. It also includes a strategic typology to manage the reputational risk depending on the maturity of the risk management structure of the organisation and presents a toolkit that summarises the functions and responsibilities of the key factors in the reputational risk management. The work is part of the initiatives promoted by the Research Centre of Governance, Sustainability and Reputation, an independent research centre created by Corporate Excellence in collaboration with the IE Business School to create knowledge, management models and training in corporate governance, sustainability and reputational risks issues. Participating in the presentation event were the author, Andrea Bonime-Blanc, CEO and Founder of GEC Risk Advisory LLC and leading expert in cyber risk and governance in The Conference Board; and a top level panel constituted by Ernesto Martínez, President of Instituto de Auditores Internos of Spain; Isabel López Triana, partner of Canvas Estrategias Sostenibles and member of the Committee of Experts at the Research Centre of Governance, Sustainability and Reputation; Helena Redondo, partner of Sustainability and Climate Change at Deloitte; and Tomás Garicano, Professor of IE, Director of Centro de Buen Gobierno and member of the Committee of Experts at the Research Centre of Governance, Sustainability and Reputation.


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How can we get staff to commit to corporate reputation?

Published by Unai Admin

18/07/2025

How can we get staff to commit to corporate reputation?

How can we get staff to commit to corporate reputation?

Corporate Excellence and Alcor create a new management model: Staff commitment over corporate reputation Until now, we have always measured what do employees think of their company’s reputation. However, under the conviction that employees are not just another stakeholder, but the ones who make or break the company’s reputation through the brand experience they provide to customers and citizens, we have gone the extra mile. We wanted to know not just employees’ opinions but how can we activate their commitment to promote reputation. This has been the base upon which we have built our new management model, along with our partners Alcor, a company specialised in HR and internal communication, and a strategic ally for Corporate Excellence in this field. A new management model: the starting point Intangible assets generate value for the company but its measuring and impact have room for improvement. At Corporate Excellence we work on this and create tools and models to achieve excellence in management. Until now, models for the management of corporate reputation have concentrated on measuring and evaluating the reputation that a company has among its stakeholders. However, in this occasion we wished to get to the workers’ reasons and emotions, to motivate them to give their best in their work and thus improve the brand experience and by consequence, corporate reputation. Employees are the protagonists of the strengths and weaknesses that characterise an organisation, and a very relevant agent in the shaping of their company’s reputation. Under this framework, we have kickstarted this initiative, which has allowed us to design and implement a model that identifies the buttons companies need to press to generate interest among employees and get them to promote corporate reputation. What makes an employee speak highly of their company? What makes them defend before a client the processes that their company has in place to service them? What impact has their sense of responsibility in managing properly a customer’s discontent when expectations aren’t met? These have been the questions we have tried to answer in this project. The model that has been developed during 2015 allows us to identify the primary buttons that impact on the professional’s real behaviour to promote reputation. How have we done it? Collaborative co-creation Creating this model is a clear example of Corporate Excellence’s working process, in synch with what has been called collaborative economy. Alcor, given their long trajectory in this field, the scientific council of the Foundation and five big Spanish companies – Agbar (Suez Water Spain), Grupo Correos, ING Bank, Repsol and Telefónica have all participated in this project. The empirical research has been carried out with these companies, which have formed the first focus group to work in the development of the new model. All together, we have created a working team to research a topic until now not explored in the literature of commitment and corporate reputation. This R&D project has counted with an initial qualitative phase where several focus groups have taken place, integrated by employees of the companies involved. There has been a latter quantitative phase to test the questionnaires based on the sample test of each company. The results that we sought this R&D project, of which we are very proud, are the following: Identifying factors that impact on the responsibility / participation of the employees in the promotion of corporate reputation. Structuring said factors in a model that gives out indicators; differentiating operating “buttons” for the Directors to increase such sense of responsibility, therefore improving its reputation management systems. Gauging an initial marker of the levels of responsibility shown by the employees partaking in this research, which will help fine tune the model and create a common benchmark; as well as identifying improvement areas which can be defined in a plan of action. This pilot project has allowed us to create an innovating model and test its scientific viability. It will also helped discover the factors impacting on conduct and which will allow promoting behaviours favourable to the global corporate reputation. We have finished the methodology of this research, and are ready to begin a second edition that will cement the model and offer a more solid benchmark. In the following months we will organise a meeting to present the main findings. Companies who are interested in finding out more about our methods and delve deeper only have to contact us. inShare


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Achieving a good reputation based on coherence between internal values and external experiences

Published by Unai Admin

17/07/2025

Achieving a good reputation based on coherence between internal values and external experiences





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Leadership and trust emerge from true willingness to work for others

Published by Unai Admin

17/07/2025

Leadership and trust emerge from true willingness to work for others





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Creating the dream workplace for the most talented professionals

Published by Unai Admin

17/07/2025

Creating the dream workplace for the most talented professionals





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Annual Meeting 2015: Corporate Excellence member companies are moving towards excellence in management of intangibles assets

Published by Unai Admin

18/07/2025

Annual Meeting 2015: Corporate Excellence member companies are moving towards excellence in management of intangibles assets

Ibercaja and Coca-Cola announce their incorporation to Corporate Excellence. With these new members, the Foundation now has 19 companies committed to the management of their intangible assets One more year, Corporate Excellence has held its annual meeting for all the companies that form part of the Foundation to share the progress made in the management of intangible areas over the course of 2015 with the professionals of the reputation, communication, public affairs, metrics and brand areas in those companies. It has also been presented the annual report of activities and projects and the main initiatives to address in 2016. In general, the balance has been very positive for 2015. During this period, Corporate Excellence has deployed30 activitiesincluding workshops, technical meetings, seminars and training programs, in which participated a total of 543 professionals; the satisfaction index reached the 85 %, and they had a grade of recommendation of 75, 4 %. Agbar, Bankinter, BBVA, CaixaBank, Coca-Cola, Correos, Danone, DKV Seguros Medicos, El Corte Angles, Gas Natural Fenosa, Ibercaja, Iberdrola, MAPFRE, Popular, Renfe, Repsol, Santander, Telefonicaand Volkswagen Spain have understood that 80 per cent of their total value, on which their success and future depends, lies in its intangible assets and resources. For this same reason, they have been working all these years on the strategic role of the management of intangible assets, placing it within the key areas of their organizations, such as the financial, strategic, human resources or operations departments. New additions This initiative has over a decade of experience and keeps growing every year. This year, additionally, there is an added reason to celebrate: the incorporation of Ibercaja and Coca-Cola to the Foundation. Both Antonio Martinez, Chief Financial Officer at Ibercaja and Ana Gascon, Corporate Responsibility Manager at Coca-Cola, expressed their enthusiasm about working towards the management of intangible assets hand in hand with Corporate Excellence. With these new additions, the Foundation now has 19 members, including founding and business partners. Major 2015 milestones Corporate Excellence continues to address projects to progress in developing tools and management models. This year, special emphasis has given to the R+D+i projects launched by CE and its strategic allies, which have enabled new management models. Prominent among these have been the model calledEmployee's responsibility on corporate reputation, fostered along with Alcor consultores, and the modelPositive calculation of the impact that companies have on the society regarding user experience, developed with EY. Corporate Excellence's journey is based on sharing and learning from each other thanks to the collaboration between public and private sector and also between companies, as well as to the partnership with the academic sector. Trust, joint collaboration, open innovation and co-creation are the greatest strengths of this think-tank.The Foundation has established more than 70 partnerships so far and has a global network comprising more than 24 experts in its Advisory Board. Among these partnerships, noteworthy is the formation of a newCollaboration Agreement with the Spanish Association of Directors of Communication, Dircom,to jointly launch an alignment and collaboration process thought to promote the strategic role of the CCO in the integral and integrated management of key intangible assets; a goal shared by both institutions. Jaume Giro, President of the Foundation since January 2015 and General Director of Communication Criteria CaixaHolding, recalled at the meeting that Corporate Excellence's aspiration is that "all organizations improve society through an excellent management of their intangible assets". These 19 companies have proved one more year to be moving towards an excellent and integrated management of key intangible assets. Giro stressed that "if approximately two thirds of the total value is determined by intangible assets, we must learn how to manage value creation levers, which will determine and guarantee the success of our organizations in the future". Co-creating the future of the management of intangible assets "Co-creating the future" has been the leitmotiv of the Annual Meeting of Corporate Excellence held at the headquarters of Bakinter where also Maria Parames, People and Corporate Communication Manager at Bankinter, participated in the welcoming ceremony. All the participants have emphasized that it is essential to know the context where we are. Identify the main social trends is the only possible way to create projects that are both profitable and sustainable in the long term. To explore the issue further, Juan de los Angeles, President of C4E Communication for Effectiveness, and Xavier Oliver, member of CE's Advisory Board and Professor at IESE Business School, have also shared their views on the subject. There were also explained what emerging trends are configuring new behavior models so everyone can identify and anticipate important topics for business management.


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Corporate Reputation - Craig Carroll

Published by Unai Admin

18/07/2025

Corporate Reputation - Craig Carroll

Corporate Reputation - Craig Carroll

Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor teach a masterclass on Corporate Reputation at IE Business School. He explains the main ideas of his masterclass on corporate reputation.




06/10/2015

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