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Temas
- Agenda 2030 & ODS (5)
- Alineamiento y Cultura Corporativa (42)
- Analytics & Big Data (4)
- Bienestar y Engagement (5)
- Chief Communications Officer (37)
- Co-Creación (2)
- Comunicación Externa (28)
- Comunicación Política (4)
- Consumidores (29)
- COVID-19 (20)
- Digitalización (28)
- Diplomacia Corporativa (1)
- Diversidad & Inclusión (5)
- Empleados (25)
- Empresa Con Futuro (5)
- Estrategia (32)
- Ética (14)
- Fake News y Desinformación (1)
- Geopolítica (9)
- Global Issues (46)
- Gobierno Corporativo (11)
- Indicadores No Financieros (24)
- Innovación (25)
- Internacionalización (5)
- IA, Metaverso y Nuevas Tecnologías (6)
- Gestión De La Reputación (3)
- Liderazgo (38)
- Lobby (2)
- Marca Corporativa (35)
- Marketing (9)
- Medios Sociales (10)
- Millennials (2)
- Propósito & Valores (41)
- Publicidad & Patrocinios (3)
- Reputación Del CEO (9)
- Reputación País (4)
- Reporting No Financiero (7)
- Riesgo Reputacional (33)
- Sostenibilidad & Responsabilidad Social (41)
- Stakeholder Engagement (44)
- Storytelling & Narrativa (19)
- Tendencias (33)
- Valoración De Los Intangibles (8)
- Comunicación Interna (24)
- Transparencia (20)
226
results
29 july, 2012
Métricas
The relation between perception and reality: evaluating reputation in offline and online media
Traditional and digital media present an ongoing challenge to companies, given that they c ...
24 july, 2012
Reputación & Riesgos Reputacionales
Global Trust in Institutions and Businesses Down, but Trust in Peers and Experts Up
What is the objective of brand valuation? Is it possible to accurately express the value o ...
1 july, 2012
Comunicación
Chief Communications Officer in the new ‘reputation economy’
Today's environment requires the company's consistent and rigurous management of its corpo ...
24 june, 2012
Reputación & Riesgos Reputacionales
The society of reputation: a mechanism of social selection and self-regulation
From the biological point of view, reputation may be considered a mechanism of social sele ...
24 june, 2012
Marca
Values and value: relationship between the intangible and the financial in brand management
What is the objective of brand valuation? Is it possible to accurately express the value o ...
24 june, 2012
Marca
The Role of the Brand in Differentiating Companies in the New Economy of the 21st Century
Branding evolved from the focus on the visual design, logos, symbols, colours and fonts to ...
24 may, 2012
Reputación & Riesgos Reputacionales
Management Strategies for the Corporate Brand: the Role of the Reputation in Differentiation
The importance of corporate brands in the management of large companies is increasing, tur ...
1 january, 2012
Reputación & Riesgos Reputacionales
Corporate reputation, an increasingly important factor in making a purchasing decision
Two out of three consumers decide to avoid a commercial brand if they don’t trust th ...
28 december, 2011
Marca
The new Reputation Economy and the recovery of the ‘Spain’ brand.
Spain is a mature country, with a current high risk that it will get through in time but, ...
24 december, 2011
Reputación & Riesgos Reputacionales
Avoiding unnecessary risks in order to strengthen and improve reputation: the reputation scorecard
A risk is produced as a consequence of a deception, a disappointment in expectations or a ...
24 december, 2011
Sostenibilidad
The European Commission has published a new communication for the promotion of Corporate S ...
24 december, 2011
Propósito & Cultura
The functions and location of CSR in the company’s organization chart
Should there be a specifi c function dedicated to managing Corporate Responsibility or is ...
24 december, 2011
Propósito & Cultura
Identifying and prioritizing stakeholders correctly, the key to good crisis management
Stakeholders management has, since the 80’s, been the paradigm that has transformed ...
24 november, 2011
Sostenibilidad
How to manage CSR programs efficiently and convert them into feasible projects
Which Project Management codes should be applied in the direction of Corporate Social Resp ...
24 november, 2011
Sostenibilidad
Doing business with the world: social changes and future trends that will affect CSR
A series of global challenges means doing business is becoming much more complex than it u ...
24 november, 2011
Sostenibilidad
Mission, vision and values of the company: the centre of a good CSR praxis
What is the purpose of the self-declaration made by a company, the elements which make up ...
24 november, 2011
Asuntos Públicos
A new common framework for Corporate Social Responsibility: the international standard ISO 26000
The publication of the ISO 26000 guidance is an important advance in an area where so far ...
24 october, 2011
Reputación & Riesgos Reputacionales
Four business strategies for protecting corporate reputation
Stakeholders increasingly expect companies to deliver greater transparency.Those organizat ...
16 october, 2011
Marca
Young people and brands: generation and consumer attitude change
All new generations have thought at some point that, compared to the previous generation, ...
5 october, 2011
Reputación & Riesgos Reputacionales
How to rebuild the Spain´s reputation using Spanish company brands abroad
Can Spain use the strength of the brands owned by its successfully internationalized compa ...
16 september, 2011
Marca
New brand values or brands that are adopting new values?
Brands no longer aspire to satisfy, not even to build customer loyalty, they expect to bec ...
16 september, 2011
Marca
Brands that evolve, brands that are more persuasive
Brands have gone from being merely commercial instruments at the service of marketing and ...
16 september, 2011
Reputación & Riesgos Reputacionales
Insights&Trends. Valuing and managing risks, a base to ensure a healthy reputation.
If you want to maintain good health, it is good to have a medical check up. If you want to ...
16 september, 2011
Reputación & Riesgos Reputacionales
Relevant information for reputation: alerts maps and stakeholders
Reputational intelligence makes its own space within reputation management. The informatio ...
16 september, 2011
Reputación & Riesgos Reputacionales
A system of risk control and monitoring to protect corporate reputation
Traditionally we have put weight on the proactive management of a company's reputation, in ...
16 august, 2011
Marca
De dónde vienen los valores de las marcas?
El estudio de la marca viene dado por el lenguaje que es utilizado por las personas en su ...
16 august, 2011
Reputación & Riesgos Reputacionales
Monitoring and evaluation: online myths and legends in the new 2.0 digital era
There has been much talk recently about reputation and brands on the Internet, about relev ...
16 july, 2011
Marca
Social Values of brands in the Web 2.0 era and the role of reputation
What does society expect from brands in this new century? What new expectations do stakeho ...
1 may, 2011
Reputación & Riesgos Reputacionales
Corporate reputation in the company agenda
Despite the debate that still exists in the conceptual sphere and the difficulty to quanti ...
16 october, 2010
Sostenibilidad
¿Hacia donde va la información corporativa no financiera?
El objetivo de los informes anuales es aflorar valor y transmitir confianza al mercado y a ...
16 september, 2010
Reputación & Riesgos Reputacionales
Nuevos protocolos de comunicación para los conflictos entre accionistas
La empresa se rige por el principio básico de las mayorías. Pero la falta de ...
Document
16 september, 2010Tres prioridades para la generación de confianza en los mercados
Reputación & Riesgos Reputacionales16 september, 2010
Reputación & Riesgos Reputacionales
Tres prioridades para la generación de confianza en los mercados
En el contexto de crisis, la gestión de compromiso con los grupos de interés ...
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