Published by Unai Admin
18/07/2025
In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. Here you can see the companies of Corpoate Excellence - Centre for Reputation Leadership that appear in the book.
Tags
- comunicación corporativa
- rotterdam school of management
- reputation institute
- biblioteca corporate excellence
- van riel
- bbva
- gas natural fenosa
- la caixa
- mcdonalds
- iberdrola
- ibm
- ikea
- ing
- nokia
- nestlé
- general electric
- fedex
- deloitte
- delta
- novartis
- petrobrás
- alinear para ganar
- cees van riel
- cees b
- riel
- professor of corporate communication of the rotterdam school of management
- vice chairman of the reputation institute
- the alignment factor
- “alinear para ganar”
- spanish
- corpoate excellence centre
- reputation leadership
