30 november, 2015

Corporate Reputation: The Economy of Intangibles and Reputation

We are entering a new economic cycle that can be labelled “the economy of intangible ...

23 november, 2015

Transformations in the purchase funnel: How the marketing and communication strategy affects the launch of a product or service (Acceso & Corporate Excellence, 2015)

The Internet and other new technologies have given a voice to consumers. In the current pu ...

23 november, 2015

Craig Carroll (New York University Professor) explain to us the main ideas of his class at The Global CCO

Craig Carrol, Corporate Excellence Advisory Board Member and New York University Professor ...

11 november, 2015

Online Comments Report 2015 (Executive Summary)

Executive summary of the 4th issue of the Online Comments Report. This report, developed b ...

20 october, 2015

Managing Corporate Reputation

Presentation about the last trends in managing corporate reputation. Conference by Craig C ...

16 october, 2015

#ReputationDay. Advances in reputation management

Corporate reputation not only must create value but also act as a protective shield agains ...

24 september, 2015

Corporate Reputation by Craig Carroll

Craig Carroll, Corporate Excellence Advisory Board Member and New York University Professo ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

16 september, 2015

Book Summaries. Simultaneous Accounting: Intangible Value Assessment and Control in Integral Management (2015)

Financial accounting covers anything that has a monetary value. However, there are some as ...

12 august, 2015

Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

6 august, 2015

Reputation adds value to communication and proves its direct contribution to business outcomes (2015)

The role of the CCO is shifting and getting more strategic responsibility in corporate com ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

Ethical leadership: solidarity, respect and dialogue are essential values to promote social change

The clash between economical and social elements caused by the big global economic crisis ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2015

Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. ...

20 july, 2015

For Leadership Based on Values and Quality: When Ethics and Efficiency Work Towards the Same Goal

Talking about leadership today means talking about the search for new reference points, ex ...

20 july, 2015

Gender Diversity and Leadership

Promoting multidimensional teams has a positive impact on business outcomes. Female presen ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

29 may, 2015

Innovation as Key to Successful Brand Management

Are innovative brands more valuable? Can incremental innovation increase value or is it ne ...

29 may, 2015

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to ...

29 may, 2015

Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success

Are top managers aware of the importance of corporate branding? Who is responsible for man ...

28 may, 2015

Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results

Do good deeds have a positive economic result? A heated debate over excellence, reputation ...