28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

28 may, 2015

Insights&Trends. European citizen participation: increasing citizen identification with the European Union

The best way to guarantee the reassessment of the European unification process, its renewa ...

28 may, 2015

Executive Summary - Online Comments Report 2014

Executive summaryof third issue of the Online Comments Report. Itis a rigorous analysis of ...

13 may, 2015

Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices

Social networks have reshaped the context in which companies' external communication t ...

12 may, 2015

Online Comments Report 2015

The 4th issue of the Online Comments Report, developed by Corporate Excellence – Cen ...

21 april, 2015

How to Implement a Strategy of Transparency

This technical note wasdeveloped by Corporate Excellence – Centre for Reputation Lea ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

1 april, 2015

Corporate branding as a strategic platform to generate trust and establish co-creation processes: Repsol and Cosentino

In a very short period, brands have evolved beyond being product and customer centred to d ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

22 march, 2015

Best examples of reputation management: international experience

Creation of new corporate brands, integration of media analysis into the reputation manage ...

20 march, 2015

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

4 march, 2015

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

8 january, 2015

Pirelli: Managing Reputation Risks

Coherence and transparency are key elements to gain and generate trust. The best companies ...

8 january, 2015

Silvia Agulló: Ethical Coherence in Human Resources Management: a Key Factor to Build a Corporate Ethos

Document prepared by Corporate Excellence – Centre for Reputation Leadership summing ...

8 january, 2015

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: c ...

8 january, 2015

Focusing on value creation for stakeholders: applications of lean processes and systems

Auditing represents corporate culture, because it defines how a company thinks and behaves ...

20 november, 2014

Roger Bolton (Arthur W. Page Society) talks about the new communication model

Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excell ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

20 november, 2014

«Corporate Character: How Leading Companies Are Defining, Activating & Aligning Values», by Roger Bolton

Roger Bolton (President, Arthur W. Page Society) presents a new communication model: Buil ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

12 november, 2014

«How Smart Brands Make More Money», by Nigel Hollis

Nigel Hollis is Executive Vice President and Chief Global Analyst at Kantar Millward Brown ...

5 november, 2014

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...

29 october, 2014

Interview with Michele Tesoro Tess, Reputation Institute

Interview with Michele Tesoro, Reputation Institute, at the Workshop on Reputational Risk: ...

29 october, 2014

Reputational Risks Management and Models

Full streaming of the Workshop titled «Reputational Risks Management and Models&raqu ...

29 october, 2014

Reputational Risks Management and Models

Teaser of the workshop titled "Reputational Risks Management and Models" that Co ...

29 october, 2014

Interview with Elena Koumentakis, Head of Reputation at Pirelli

Elena Koumentakis, Head of Reputation at Pirelli, explains us the Pirelli reputational ris ...