24 july, 2017
Alineamiento y cultura corporativa
Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations ...
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24 july, 2017
Alineamiento y cultura corporativa
Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations ...
29 july, 2016
Entrevistas
David Haigh (Brand Finance) presents the Global Intangible Financial Tracker 2016
Interview with David Haigh (Founder & CEO, Brand Finance) where he talks about the main po ...
15 july, 2016
Valoración de los intangibles
«Global Intangible Financial Tracker 2016». Presentation by David Haigh
David Haigh (CEO, Brand Finance) explains the key points of the report GIFT 2017. The Glob ...
15 july, 2016
Valoración de los intangibles
Global Intangible Financial Tracker 2016. Colloquium
Presentation of the study Global Intangible Finance Tracker 2016 where David Haigh (CEO, B ...
9 june, 2016
Valoración de los intangibles
Global Intangible Finance Tracker 2016
Presentation about the results of the Global Intangible Financial Tracker Report 2016 by D ...
8 march, 2016
Valoración de los intangibles
A solidarity company can increase its corporate reputation levels before its stakeholders
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...
8 january, 2016
Valoración de los intangibles
Leadership and trust emerge from true willingness to work for others
Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...
30 november, 2015
Valoración de los intangibles
Corporate Reputation: The Economy of Intangibles and Reputation
We are entering a new economic cycle that can be labelled “the economy of intangible ...
16 september, 2015
Valoración de los intangibles
Financial accounting covers anything that has a monetary value. However, there are some as ...
13 may, 2015
Valoración de los intangibles
Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices
Social networks have reshaped the context in which companies' external communication t ...
20 august, 2014
Marca
PowerPoint sobre “Brand Premium”. Conferencia de Nigel Hollis, Chief Global An ...
20 august, 2014
Marca
Brand management in the new digital enviroment
PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...
News
20 september, 2013Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid
8 january, 2011
Tesis doctorales
Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Intangible assets are among the key factors of success for any company, both at present an ...
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