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Temas
- Agenda 2030 & ODS (5)
- Alineamiento y Cultura Corporativa (12)
- Analytics & Big Data (4)
- Chief Communications Officer (18)
- Co-Creación (2)
- Comunicación Externa (6)
- Consumidores (3)
- COVID-19 (3)
- Digitalización (7)
- Diplomacia Corporativa (1)
- Diversidad & Inclusión (2)
- Empleados (4)
- Empresa Con Futuro (6)
- Estrategia (15)
- Ética (6)
- Global Issues (3)
- Gobierno Corporativo (7)
- Indicadores No Financieros (21)
- Innovación (10)
- Internacionalización (1)
- Liderazgo (9)
- Marca Corporativa (10)
- Marketing (1)
- Medios Sociales (1)
- Propósito & Valores (22)
- Publicidad & Patrocinios (1)
- Rankings & Premios (1)
- Reputación Del CEO (7)
- Reputación País (2)
- Reporting No Financiero (5)
- Riesgo Reputacional (15)
- Sostenibilidad & Responsabilidad Social (11)
- Stakeholder Engagement (4)
- Storytelling & Narrativa (1)
- Tendencias (10)
- Valoración De Los Intangibles (66)
- Comunicación Interna (5)
- Transparencia (8)
66
results
24 july, 2017
Sostenibilidad
Risk aversion, weak customer focus, and siloed mind-sets have long bedeviled organizations ...
29 july, 2016
Métricas
David Haigh (Brand Finance) presents the Global Intangible Financial Tracker 2016
Interview with David Haigh (Founder & CEO, Brand Finance) where he talks about the main po ...
15 july, 2016
Métricas
Global Intangible Financial Tracker 2016. Colloquium
Presentation of the study Global Intangible Finance Tracker 2016 where David Haigh (CEO, B ...
Video
15 july, 2016«Global Intangible Financial Tracker 2016». Presentation by David Haigh
Métricas15 july, 2016
Métricas
«Global Intangible Financial Tracker 2016». Presentation by David Haigh
David Haigh (CEO, Brand Finance) explains the key points of the report GIFT 2017. The Glob ...
9 june, 2016
Métricas
Global Intangible Finance Tracker 2016
Presentation about the results of the Global Intangible Financial Tracker Report 2016 by D ...
8 march, 2016
Sostenibilidad
A solidarity company can increase its corporate reputation levels before its stakeholders
Edison Paul Tabra Ochoa claims in his book that a solidarity company can increase its corp ...
Document
8 january, 2016Leadership and trust emerge from true willingness to work for others
Reputación & Riesgos Reputacionales8 january, 2016
Reputación & Riesgos Reputacionales
Leadership and trust emerge from true willingness to work for others
Document prepared by Corporate Excellence – Centre for Reputation Leadership and amo ...
30 november, 2015
Reputación & Riesgos Reputacionales
Corporate Reputation: The Economy of Intangibles and Reputation
We are entering a new economic cycle that can be labelled “the economy of intangible ...
16 september, 2015
Métricas
Financial accounting covers anything that has a monetary value. However, there are some as ...
13 may, 2015
Comunicación
Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices
Social networks have reshaped the context in which companies' external communication t ...
20 august, 2014
Marca
Brand management in the new digital enviroment
PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...
20 august, 2014
Marca
PowerPoint sobre “Brand Premium”. Conferencia de Nigel Hollis, Chief Global An ...
News
20 september, 2013Corporate Reputation, the new book of the Corporate Excellence Library, Presented in Madrid
Document
8 january, 2011Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Métricas8 january, 2011
Métricas
Cristina Álvarez Villanueva: Towards A New Model for Evaluation of Intangibles
Intangible assets are among the key factors of success for any company, both at present an ...
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