20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

19 october, 2014

CCO and Its New Role in Organizations: Improve Reputation and Ensure Sustainability

Companies are no longer isolated from the outer world. They depend on the social context a ...

15 october, 2014

Paul A. Argenti (Tuck School of Business at Darmouth) talks about his book «Strategic Communication and Its Contribution to Reputation»

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth ...

19 september, 2014

Roger Bolton (Arthur W. Page Society) explains the new model of communication «Building Belief»

Roger Bolton (President, Arthur W. Page Society), explains the new model of communication: ...

18 september, 2014

Paul A. Argenti (Tuck School of Business at Darmouth) explains the importance of strategic communication

Paul A. Argenti, professor of Corporate Communication Tuck School of Business at Darmouth, ...

12 september, 2014

David Rogers (BRITE) explains us how new technologies are changing the way organizations make corporate communications

David Rogers is the Executive Director of BRITE at Columbia Business School and the facult ...

20 august, 2014

Building Belief - A new model for activating corporate character and authentic advocacy

PowerPointsobre “Creencias compartidas - el nuevo modelo de comunicación&rdqu ...

8 august, 2014

Bernd Schmidt (Columbia Business School) explains us the importance of communication management to create long-term business

Professor Schmitt researches, teaches, and advises corporations on creative strategy, bran ...

13 june, 2014

A Hierarchy of Company Statements

Communication Challenges For Leaders • Lack of appreciation for the importance of ar ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

17 october, 2013

What makes a Chief Communications Officer Excellent?

Conference of the main findings of the study: What makes a Chief Communications Officer Ex ...

14 august, 2013

What makes a Chief Communications Officer Excellent? (English version)

Conference Summary of the main findings of the study: What makes a Chief Communications Of ...

15 june, 2013

Executive Summary: Reputational Risk Management Model (2014)

Reputational Risk Management is currently one of the greatest value creation opportunities ...

24 may, 2013

A new way of doing advertisement: Branded Content

Are entertainment formats prevailing to traditional advertisement? What is the best way to ...

24 february, 2013

Internal communication: a tool for building trust and transparency in organizations

Companies and institutions want to gain external credibility, but this is not possible wit ...

24 february, 2013

Linking strategy with communication and dealing with the digital world: the two main purposes of new-style communication directors

As the communication function at organisations becomes more advanced it draws ever closer ...

24 february, 2013

Executive Summary: What makes a Chief Communications Officer Excellent?

Executive Summary of an international research study sponsored by Corporate Excellence &nd ...

24 february, 2013

What Makes a Chief Communications Officer Excellent?

An international research study sponsored by Corporate Excellence – Centre for Reput ...

24 february, 2013

Storytelling or The Art to Tell Brand Stories

We live in a new attention economy, where time, as never before, is gold and information s ...

15 february, 2013

This Digital Life

We are entering a new era – an age in which technology has become so thoroughly inte ...

30 january, 2013

How to become a four-star CCO

Conference by Cees Van Riel, Professor of Corporate Communication, Rotterdam School of Man ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...