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505
results
16 september, 2015
Comunicación
Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas
This document explains how the current intangible economy provides a great opportunity for ...
16 september, 2015
Métricas
Financial accounting covers anything that has a monetary value. However, there are some as ...
Document
12 august, 2015Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
Marca12 august, 2015
Marca
Reasons and Emotions that Guide Stakeholder’s Decisions and Have an Impact on Corporate Reputation
This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...
6 august, 2015
Comunicación
The role of the CCO is shifting and getting more strategic responsibility in corporate com ...
29 july, 2015
Comunicación
A New Corporate Communication: Influence, Character and Purpose
Traditional communication is giving way to innovative approaches and tools that are shapin ...
29 july, 2015
Marca
More conscious and coherent brands: building reputation from within
Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...
29 july, 2015
Comunicación
A New Information Environment: from Persuasion to Influence
Communication and technology are proving to be the true engines for progress nowadays. Tod ...
29 july, 2015
Asuntos Públicos
Ethical leadership: solidarity, respect and dialogue are essential values to promote social change
The clash between economical and social elements caused by the big global economic crisis ...
29 july, 2015
Marca
The phenomenon of co-creation is becoming more and more widespread in the world of large c ...
29 july, 2015
Reputación & Riesgos Reputacionales
The current age of hyper transparency requires more public presence of corporate managers. ...
29 july, 2015
Reputación & Riesgos Reputacionales
New Horizons and Prospects in Strategic Management of Corporate Reputation
Organizational values, often viewed as a set of theoretical principles, should turn into r ...
20 july, 2015
Asuntos Públicos
Gender Diversity and Leadership
Promoting multidimensional teams has a positive impact on business outcomes. Female presen ...
20 july, 2015
Asuntos Públicos
For Leadership Based on Values and Quality: When Ethics and Efficiency Work Towards the Same Goal
Talking about leadership today means talking about the search for new reference points, ex ...
11 july, 2015
Comunicación
Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership
The current context of social, technological and environmental changes presents great oppo ...
3 july, 2015
Comunicación
Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...
25 june, 2015
Comunicación
Insights & Trends. Communication that Adds Value in the Process of Business Expansion
Communication has become the driver of organizational changes: it opens access to new mark ...
29 may, 2015
Reputación & Riesgos Reputacionales
Aligning Corporate Strategy With Risks in Order to Avoid a Crisis
As a result of current instability in the business world, organizations should be able to ...
29 may, 2015
Marca
Innovation as Key to Successful Brand Management
Are innovative brands more valuable? Can incremental innovation increase value or is it ne ...
29 may, 2015
Marca
Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success
Are top managers aware of the importance of corporate branding? Who is responsible for man ...
28 may, 2015
Asuntos Públicos
The best way to guarantee the reassessment of the European unification process, its renewa ...
28 may, 2015
Comunicación
The communication function should strengthen its role in organizations by undertaking more ...
28 may, 2015
Reputación & Riesgos Reputacionales
Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results
Do good deeds have a positive economic result? A heated debate over excellence, reputation ...
28 may, 2015
Comunicación
Executive Summary - Online Comments Report 2014
Executive summaryof third issue of the Online Comments Report. Itis a rigorous analysis of ...
13 may, 2015
Comunicación
Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices
Social networks have reshaped the context in which companies' external communication t ...
12 may, 2015
Comunicación
The 4th issue of the Online Comments Report, developed by Corporate Excellence – Cen ...
21 april, 2015
Asuntos Públicos
How to Implement a Strategy of Transparency
This technical note wasdeveloped by Corporate Excellence – Centre for Reputation Lea ...
6 april, 2015
Comunicación
The new digital ecosystem had a strong impact in the way companies relate to citizens and ...
1 april, 2015
Marca
In a very short period, brands have evolved beyond being product and customer centred to d ...
26 march, 2015
Comunicación
Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...
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