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Published by Unai Admin

18/07/2025

Corporate Excellence and the Centre for Public Leadership launch Ranking Global Issues 2012

“Cooperation between the public and private sectors is important as never before to determine the priorities that we have to take into account”. This is the hypothesis investigated in the report titled Public Affairs: Conceptual Framework and Management Model. Ranking Global Issues 2012, drawn up by Corporate Excellence – Centre for Reputation Leadership and the Centre for Public Leadership established by MAS Consulting and Pontificia Comillas University (ICADE). According to Ángel Alloza, CEO of Corporate Excellence – Centre for Reputation Leadership, “the problems that societies are facing at the moment are so serious and require such significant investment of resources that they cannot be solved if approached separately from the public or private perspective”. In the 21st century, the two counterparts need each other to survive and develop in a sustainable manner. The two spheres are interdependent, complementary and necessary for healthy functioning of societies. The report identifies the issues on the global agenda by analysing various multilateral initiatives and ranks them based on the opinion of experts from the institutional, academic and business areas. Some of the prominent experts who took part in this project are Alejo Vidal-Quadras, Vice President of the European Parliament since 1999; Jordi Sevilla, Former Minister of Public Administrations; Ramón Jáuregui, Former Minister of Spanish Presidency and MP of the Spanish Parliament; Gabriel Elorriaga, MP and President of the Commission for Economy and Public Administrations; Manuel Villoria, Professor of Political Science and member of the Board of Transparency International Spain; and Íñigo Navarro, Dean of the Law Faculty at ICADE. All experts agree about the fundamental idea: “in order to solve the issues they have to be approached jointly. The solution should involve private companies, the public sphere and all social actors”. As the Report puts it, together we can make progress faster and better. The presentation of the report took place at Pontificia Comillas University (ICADE) on May 24, following an internal presentation to the members of Corporate Excellence on May 22. On June 1, it will make its international debut in Milan in the frames of the annual Conference on Reputation organised by the Reputation Institute: “Going Global in the Reputation Economy”.


Published by Unai Admin

18/07/2025

EUROPEAN COMMUNICATION MONITOR 2019

The European Public Relations Education and Research Association (EUPRERA) is an autonomous organization with about 500 members from 40 countries interested in the development of research and scientific knowledge in strategic communication. Various transnational and comparative research and educational projects are carried out through the affiliated universities.In order to disseminate new methodologies and research results, each autumn EUPRERA organizes a well-known annual congress in collaboration with a selected university within Europe.The European Communication Monitor 2019 study in its thirteenth edition, once again explores the trends in the communication management sector. The survey explores trust in communications, the challenges of transparency, as well as Artificial Intelligence and the future of content creation. The study is based on the responses of 2,689 communication professionals in 46 countries. Detailed analyzes are available for 22 countries and different types of organizations (private quoted and unlisted companies, public companies, nonprofit organizations, government and policies, agencies and consultants).SPEAKERS:-Angeles Moreno, President Elect European Public Relations Education and Research Association (EUPRERA). Professor Group of Advanced Studies in Communication. King Juan Carlos University.-Angel Alloza, CEO, Corporate Excellence - Center for Reputation Leadership.-Alfonso González, Director of Government Relations and Regulatory Affairs, IBM Spain. EACD Spain representative







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