16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

More conscious and coherent brands: building reputation from within

Coherence of identity and reputation is essentially a reflection of a conscious decision-m ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

29 july, 2015

Ethical leadership: solidarity, respect and dialogue are essential values to promote social change

The clash between economical and social elements caused by the big global economic crisis ...

29 july, 2015

Building Brands Together: Creation, Participation, Socialization and Self-realization as the New Needs of Stakeholders

The phenomenon of co-creation is becoming more and more widespread in the world of large c ...

29 july, 2015

Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation

The current age of hyper transparency requires more public presence of corporate managers. ...

29 july, 2015

New Horizons and Prospects in Strategic Management of Corporate Reputation

Organizational values, often viewed as a set of theoretical principles, should turn into r ...

20 july, 2015

Gender Diversity and Leadership

Promoting multidimensional teams has a positive impact on business outcomes. Female presen ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

29 may, 2015

Aligning Corporate Strategy With Risks in Order to Avoid a Crisis

As a result of current instability in the business world, organizations should be able to ...

29 may, 2015

Innovation as Key to Successful Brand Management

Are innovative brands more valuable? Can incremental innovation increase value or is it ne ...

29 may, 2015

Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success

Are top managers aware of the importance of corporate branding? Who is responsible for man ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

28 may, 2015

Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results

Do good deeds have a positive economic result? A heated debate over excellence, reputation ...

21 april, 2015

How to Implement a Strategy of Transparency

This technical note wasdeveloped by Corporate Excellence – Centre for Reputation Lea ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

22 march, 2015

Best examples of reputation management: international experience

Creation of new corporate brands, integration of media analysis into the reputation manage ...

20 march, 2015

Best practices and future challenges in Corporate Reputation management

Most of the efforts aimed at improving corporate reputation today are focused on the impac ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

4 march, 2015

External Experience: Building Brand Day by Day with Customers

Fun, passion, sophistication, design, dream, humour, surprise, freshness, simplicity, curi ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

8 january, 2015

Pirelli: Managing Reputation Risks

Coherence and transparency are key elements to gain and generate trust. The best companies ...

20 november, 2014

Internal Experience: Building Brands from the Employees

Apart from pride and the feeling of membership, the factor that best describes internal ex ...

20 november, 2014

Roger Bolton (Arthur W. Page Society) talks about the new communication model

Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excell ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

20 november, 2014

The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key

Loss of trust in institutions and business as well as their leaders is a fact of the new r ...

19 november, 2014

Nigel Hollis (Millward Brown) talks about some of the main ideas of his book «Brand Premium»

Nigel Hollis, Chief Global Analyst at Millward Brown, presents some of the main ideas coll ...

5 november, 2014

Nigel Hollis (Millward Brown) talks about Brand Management

Interview with Nigel Hollis, VP & Chief Global Analyst de Millward Brown and Corporate Exc ...