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Integrating financial information with non-financial information: the transparency challenge

Published by Unai Admin

18/07/2025

Integrating financial information with non-financial information: the transparency challenge

Integrating financial information with non-financial information: the transparency challenge

Madrid, April 23, 2013. At the European Commission, American SEC or the Spanish CNMV, there is a consensus among the main global organisms that work on corporate information about the necessity to integrate financial information and non-financial information in order to understand companies’ reality. Currently, there is a high number of multiple initiatives in this field. Corporate management reports are evolving towards economic, social and environmental information gathering that helps C-suites to make decisions faster, and based on synthetic and trustworthy information. The information gathering process has made important progress regarding Integrated Reporting elaboration. Recently, the International Integrated Reporting Council (IIRC) initiative has presented a first draft of its reporting model. “Integrated Reporting Cases. Progress and the <IR> Pilot Programme” was the workshop organized by Corporate Excellence that helped to know more about the progress on the internal management of integrated reporting elaboration, and about the state of the results of the consulting period of the <IR> Pilot Programme, in which 80 companies participated among them Telefónica, BBVA, Indra, Inditex and Enagás. It is to be presented in Brussels soon. At the workshop, held in the Escuela de Organización Industrial in Madrid, Telefónica and Indra cases on this IIRC Pilot Program were shared. Both companies shared with more than thirty participants the most important changes made on financial and non-financial information management. The speakers were: Helena Redondo, Sustainability Partner at Deloitte; Jonathan Labrey, Communication Director at the International Integrated Reporting Council (IIRC); Emilio Vera, Reputation and Sustainability Manager at Telefónica; and Alberto Muelas, Sustainability and Internal Communication Manager at Indra. In the upcoming days, the summary video and interviews to the experts will be shared. inShare


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International Conference on Corporate Reputation: The Reputation Journey

Published by Unai Admin

18/07/2025

International Conference on Corporate Reputation: The Reputation Journey

International Conference on Corporate Reputation: The Reputation Journey

Madrid, April 17, 2013. The Annual Conference on Corporate Reputation held every year by Reputation Institute will take place in Barcelona. It is the 17thConference, already an international event that has become established among the activities on intangible assets management, particularly on the field of Reputation. It will be held in June 5-7. With the name, The Reputation Journey, the topics of this year are related to organizational change that companies are carrying out to conclude successfully the reputation journey and therefore, fully incorporate reputation management on the the definition of its corporate strategy. Reputation Institute Conference is the annual global meeting for practitioners and academia interested in reputation management and knowledge. In 2012, participation of Corporate Excellence associated companies was a total success; 25% of the communications and cases were Spanish companies related. This year, Corporate Excellence is the platinum sponsor of the Conference. More than a hundred of speakers from the main companies and universities around the world have already confirmed their participation in Barcelona. The final program will be available in the coming weeks.


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Intangible assets management more and more important in large corporations

Published by Unai Admin

18/07/2025

Intangible assets management more and more important in large corporations

Intangible assets management more and more important in large corporations

Madrid, January 30, 2013. Intangible assets management is becoming increasingly important to business strategies of large corporations. Proof of this is; 40% of these executives have already joined the Steering Committees according to a research sponsored by Corporate Excellence with the participation of 117 Communications Director of large companies from the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile. CCO is now manager of key intangible assets: reputation, brand, communications and public affairs and increase their influence with stakeholders, including sectorial organizations, social organizations, investors and institutional relationships. Communication with employees represents 14% of their time, the same time spent on the relationships with the media. This research has identified twenty key factors for the success of Chief Communications Officer (CCO.) It has been used as the academic reference for the program The Global CCO designed by Esade and Corporate Excellence, in collaboration with the American universities of Georgetown (Washington) and Columbia (New York). 14 professionals from some of the main corporations in Spain (Abertis, BBVA, Esade, Iberdrola, La Caixa, Repsol, Santander and Telefónica) have participated in the first edition of the program. A more business professional The research, conducted by Cees van Riel Professor at the Erasmus University of Rotterdam (Netherlands), divides Communications Director into four different groups: those responsible for aligning the stakeholders, the ones who build relationships, the ones who facilitate the internal change processes and those who integrate communications into business. In order to assume all these roles, Communications Directors are incorporating to their communications responsibilities other issues related to business, leadership, stakeholders management, sales and analysis of the social context. Executive Summary Estudio Completo


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Corporate Excellence launches an app for managing intangible assets content

Published by Unai Admin

18/07/2025

Corporate Excellence launches an app for managing intangible assets content

Madrid, January 30, 2013. Corporate Excellence - Centre for Reputation Leadership has developed an app to help users to manage and share content on intangible assets. The app, for smartphones and tablets, makes easier the management of content from this think tank on reputation, brand, communications, public affairs and non-financial metrics. The app is free. The app has been named Corporate Excellence and is structured as a library. From the 1st of February, users will have access to 70 documents on strategy and 50 videos of experts explaining intangible assets issues, as well as workshops held by this think tank. The app also features an event section where the user can find activities from Corporate Excellence as well as other activities related to the management of intangible assets. Through this app, users can synchronize their starred content in various smartphones and tablets as well as on the web of Corporate Excellence. Furthermore, the app is multilingual, the user can navigate and have access to content in Spanish or English. Corporate Excellence will be available for Apple and Android devices. inShare


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Chief Communications Officer's drivers of success

Published by Unai Admin

18/07/2025

Chief Communications Officer's drivers of success

Chief Communications Officer's drivers of success

Madrid, January 29, 2013. Intangible assets management is becoming increasingly important to business strategies of large corporations, as well as the influence of Chief Communications Officers according to a research sponsored by Corporate Excellence with the participation of 117 Communications Director of large companies from the U.S., UK, Germany, France, Spain, Italy, the Netherlands, Brazil, Mexico and Chile. We are pleased invite you to know the findings of this investigation. Follow the event at our streaming channel www.corporateexcellence.org/streaming.html and via twitter at @CE4reputation #globalcco.


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Iberdrola assumes presidency of Corporate Excellence

Published by Unai Admin

18/07/2025

Iberdrola assumes presidency of Corporate Excellence

Madrid, January 10, 2013. This morning, Iberdrola has been chosen by unanimity by Corporate Excellence - Centre for Reputation Leadership Board of Trustees -BBVA, Iberdrola, La Caixa, Repsol, Santander and Telefónica- to chair the Foundation during the period 2013-2015. In the Board of Trustees, Iberdrola is represented by José Luis González-Besada Valdés, Communications Director at Iberdrola. González-Besada, 53-year-old, native of Ponteceso (La Coruña), holds a degree in Communications from the Complutense University of Madrid. He is specialized in economic and financial journalism, and worked as head of the Economy section, Deputy Director and Assistant Director at the Spanish newspaper ABC for twenty years. New faces María Luisa Navas, Communications Director at Telefónica, has joined the Board of Trustees, replacing Luis Abril. Ignacio Moliner, Communications and Brand Director at BBVA has replaced Gregorio Panadero. The Board of Trustees has expressed "appreciation for the great work done by Luis Abril at the Foundation, helping to develop and implement a better corporate reputation among enterprises.” The Board of Trustees has also expressed appreciation for Gregorio Panadero's work at the Foundation since it was created.


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Driving the Management of Intangible Assets

Published by Unai Admin

18/07/2025

Driving the Management of Intangible Assets

Driving the Management of Intangible Assets

Since Corporate Excellence - Centre for Reputation Leadership was created, we have achieved what we marked. 2012 has been a year in which a large number of projects and new initiatives have been implemented, all of them related to the six activity areas in Corporte Excellence: Reputation, Brand, Communications, Metrics, Public Affairs and Training. Now that the time for accounting has arrived, we are proud of our results. Along 2012, Corporate Excellence has conducted 36 activities for its members; from workshops, best practices meeting and training activities. All our activities have been very well received by professionals of this field. We have reached a participation average of 21 participants per activity, we have 87.8% of satisfaction, and 97% of recommendation by our participants. Throughout this exercise, Corporate Excellence has partnered with 43 organizations from both, public and private sector, and has participated in 17 business and academic conferences. Regarding the production and distribution of information and data about intangible assets management, we have prepared 70 documents, including research, case studies, articles and insights and 72 videos including top-level interviews among the highest qualified professionals of the field. In addition, this year we have reached 2604 subscriptions to our newsletter and we expect to keep growing in the intangible assets community in the years to come. In just over a year, Corporate Excellence has become an important worldwide model helping companies to navigate in the new economic cycle called "reputation economy". With this confidence, we are looking forward to keep working to face new and future challenges and take advantages of the opportunities that will come.


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Communications in the Age of Engagement: the Public Engagement

Published by Unai Admin

18/07/2025

Communications in the Age of Engagement: the Public Engagement

Communications in the Age of Engagement: the Public Engagement

Robert Phillips, Edelman EMEA President and CEO, was the speaker of the workshop “Communications in the Age of Engagement” held by Corporate Excellence – Centre for Reputation Leadership. The goal of the meeting was to analyse every aspect related to the social changes and trust; examine the new behaviours that companies should adapt in order to successfully compete in the Age of Engagement, and reflect on how companies shall create new tools to prosper in this new world. After analysing results and conclusions of the Edelman Trust Barometer 2012, Phillips confirmed that our current communication is more about what we do than what we tell, therefore it should be more open, honest and frequent than ever before, evolving from traditional Public Relations to Public Engagement. This is explained in depth in this video: Public Engagement According to Robert Phillips, “increasing levels of peer-to-peer trust, the rise of citizen networks, as well as the evidence of the increasing trust in traditional hierarchies, are the facts that prove there are tensions and polarities in our society. However, from this base, we can create an energy and impulse to recover trust, revaluate values and change old practices in communications to the ones of the Age of Engagement. The engineer of this change is perhaps the most important challenge that communications professionals are currently facing”. “The Age of Engagement demands a new approach of the operating models, as well as an approach based in social values where “doing what is right” can last. However, the change will bring inevitable challenges –a social world organized in networks cannot move into a redundant and operative structure-. The evident conflicts between the political structure and the economical resolution, as an evidence of the financial crisis in Europe, require a review of how we cooperate and which should be our motivations” added the President and CEO of Edelman in Europe, who concluded: “Companies have to put into practice an authentic transparency and they should show real responsibility. Operating models that are flexible enough should be implemented in order to adapt to the different speeds and technological changes”. If you want to read more about our workshop, please visit our corporative blog.


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Reputation Management: Reptrak™ Trends

Published by Unai Admin

18/07/2025

Reputation Management: Reptrak™ Trends

Reputation Management: Reptrak™ Trends

Workshop Reputation Management: Reptrak Methodology by Nicolas Trad, Executive Partner at Reputation Institute. He talks about main challenges of reputation management and Reptrak Methodology trends.

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24/10/2012

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Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications

Published by Unai Admin

17/07/2025

Robert Philips (Edelman EMEA) explains us what is the most fundamental challenge facing corporate communications







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The Chief Communications Officer (CCO), key figure for companies to successfully compete in the Reputation Economy

Published by Unai Admin

18/07/2025

The Chief Communications Officer (CCO), key figure for companies to successfully compete in the Reputation Economy

Madrid October 18, 2012. 88% of large companies worldwide believe reputation has become a key factor for business success, according to the study “Navigating in the Reputation Economy” conducted among 300 major international companies by Reputation Institute. The report shows that 68.1% of companies admit to be in the incipient stage of this reputation strategic management, however, it anticipates that there will be an important progress in this field over the next five years. According to the companies surveyed, the main challenges are: active management of all their stakeholders (for 55.6% of respondents) and strategic alignment (36.3%). Therefore, communication is going to be one of the keys to reputation management, thus the role of the communications director is configured as the main role for managing corporate reputation (55.9%). According to Beverly Nannini, Director of Consulting and Operations at Reputation Institute in Spain and Latin America, "in order to successfully compete in the Reputation Economy, companies need to face the necessary organizational changes to integrate this intangible transversely across the company departments and thus, constitute a basic KPI when formulating corporate strategy. It is a complex process that involves the renovation of some traditional roles. In the most advanced companies, the strategic definition of reputation is made by consensus between the CEO and CCO (Chief Communications Officer), being the latter the responsible for its implementation". The reputation of Spanish companies According to the study Reputation Management in Spain, conducted by Dr. Ana Casado, researcher at the University of Málaga, in the last 10 years by 45% of companies surveyed have already started to manage corporate reputation. In the case of large Spanish multinationals and corporations, this figure rises to 80%. According to this study, 55% of reputation directors have the profile of the Communications Director and 60% of the reputation areas are integrated into corporate communications departments, although there is a great variety in organizational nomenclatures. In this regard, Dr. Casado believes that "reputation management is enabling communication areas increasingly influence the definition and implementation of the overall strategy." Five stages Analysing the success cases of leading firms in corporate reputation management, Reputation Institute has developed a “roadmap” (The Voyage of Reputation Management) that describes how to integrate at the highest level strategic reputation in five stages: 1. Defining reputation metrics and initial measurements. 2. Knowledge about stakeholder expectations and interests. 3. Linking reputation indicator with other business metrics. 4. Transversal reputation management within the company and integration of the reputation indicator in the scorecard. 5. Integration of reputation in the company strategy and operations. About Corporate Excellence - Centre for Reputation Leadership A new think tank to professionalize management of intangible assets and contribute to the development of strong brands with good reputation and able to compete in to the global market. About Reputation Institute Reputation Institute is the world's leading reputation management consultancy, enabling leaders to make more confident business decisions that build and protect reputational capital and drive competitive advantage. Founded in 1997 by Charles Fombrun (USA) and Cees Van Riel (Netherlands), they operate in 30 countries. Reputation Institute provides best-in-class reputation consulting to empower more confident decision-making, enabling its clients to achieve their corporate objectives.


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