30 may, 2016

Roger Bolton (W. Page Society) talks about the role of the CCO

Interview with Roger Bolton (President, Arthur W. Page Society). He talks about the role o ...

27 april, 2016

Digital Engagement: Shell case study

Presentation by Björn Edlund, Arthur W. Page Society vice-president, one of the main ...

27 april, 2016

The New CCO

Presentation by Roger Bolton, president of the Arthur W. Page Society, one of the main ass ...

14 april, 2016

Online Comments Report 2016

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & ...

4 april, 2016

Online Comments Report 2016 (Executive Summary)

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & ...

9 march, 2016

I am Story Maker

This document provides the main ideas exposed at the congress "I am Story Maker" ...

16 december, 2015

Communicate Innovation and Innovate in Communication

Nowadays, innovation needs to be an integral part of any organization willing to operate i ...

16 december, 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they c ...

7 december, 2015

Building a Unique Reality: The Power of Language

Language builds up our reality, establishes how we relate to others and influences our pla ...

23 november, 2015

Transformations in the purchase funnel: How the marketing and communication strategy affects the launch of a product or service (Acceso & Corporate Excellence, 2015)

The Internet and other new technologies have given a voice to consumers. In the current pu ...

11 november, 2015

Online Comments Report 2015 (Executive Summary)

Executive summary of the 4th issue of the Online Comments Report. This report, developed b ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

6 august, 2015

Reputation adds value to communication and proves its direct contribution to business outcomes (2015)

The role of the CCO is shifting and getting more strategic responsibility in corporate com ...

29 july, 2015

A New Corporate Communication: Influence, Character and Purpose

Traditional communication is giving way to innovative approaches and tools that are shapin ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

11 july, 2015

Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership

The current context of social, technological and environmental changes presents great oppo ...

3 july, 2015

You Are What You Communicate

Masterclass on Corporate Communication by Anne Gregory. She has been Professor of Corporat ...

25 june, 2015

Insights & Trends. Communication that Adds Value in the Process of Business Expansion

Communication has become the driver of organizational changes: it opens access to new mark ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

28 may, 2015

Executive Summary - Online Comments Report 2014

Executive summaryof third issue of the Online Comments Report. Itis a rigorous analysis of ...

13 may, 2015

Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices

Social networks have reshaped the context in which companies' external communication t ...

12 may, 2015

Online Comments Report 2015

The 4th issue of the Online Comments Report, developed by Corporate Excellence – Cen ...

6 april, 2015

Internal Communications Transform and Boost More Collaborative Processes: Bakinter, Orange and Repsol

The new digital ecosystem had a strong impact in the way companies relate to citizens and ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

24 march, 2015

Brand Journalism: a Value-generating Technique

The processes of brand creation, development and positioning have changed a lot due to the ...

22 march, 2015

Best examples of reputation management: international experience

Creation of new corporate brands, integration of media analysis into the reputation manage ...

4 march, 2015

How to communicate innovation in order to generate value for the brand and build excellent reputation

This document analyzes the role of the social media in communications about a company&rsqu ...

8 january, 2015

Corporate communication today, in a much more complex, changing and global context

The business context today is very different from what it was like just a few years ago: c ...

20 november, 2014

Roger Bolton (Arthur W. Page Society) talks about the new communication model

Roger Bolton, President of Arthur W. Page Society – and a member of Corporate Excell ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...