4 april, 2016

Online Comments Report 2016 (Executive Summary)

5th issue of the Online Comments Report, developed by Corporate Excellence and LLORENTE & ...

16 december, 2015

Communicate Innovation and Innovate in Communication

Nowadays, innovation needs to be an integral part of any organization willing to operate i ...

16 december, 2015

Millennials, employees of today and tomorrow

Companies need to take account this new generation of millennials, not only because they c ...

11 november, 2015

Online Comments Report 2015 (Executive Summary)

Executive summary of the 4th issue of the Online Comments Report. This report, developed b ...

16 september, 2015

Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

This document explains how the current intangible economy provides a great opportunity for ...

29 july, 2015

A New Information Environment: from Persuasion to Influence

Communication and technology are proving to be the true engines for progress nowadays. Tod ...

28 may, 2015

Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future

The communication function should strengthen its role in organizations by undertaking more ...

28 may, 2015

Executive Summary - Online Comments Report 2014

Executive summaryof third issue of the Online Comments Report. Itis a rigorous analysis of ...

13 may, 2015

Influence of the Digital Environment in the Internal Communication: Siemens and ING Best Practices

Social networks have reshaped the context in which companies' external communication t ...

12 may, 2015

Online Comments Report 2015

The 4th issue of the Online Comments Report, developed by Corporate Excellence – Cen ...

26 march, 2015

Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders

Communication is undergoing drastic changes, and professionals have to adapt to them. In v ...

22 march, 2015

Best examples of reputation management: international experience

Creation of new corporate brands, integration of media analysis into the reputation manage ...

4 march, 2015

Digital Experience: Building Brand from the Real World To Virtual Reality

Brands draw not only on meanings and values, but also on the five senses and associated ph ...

20 november, 2014

Internationalization, digitalization and crisis management – the new challenges of corporate communication

As the old saying goes, if you don’t communicate, you don’t exist. Today, in o ...

12 september, 2014

David Rogers (BRITE) explains us how new technologies are changing the way organizations make corporate communications

David Rogers is the Executive Director of BRITE at Columbia Business School and the facult ...

20 august, 2014

Brand management in the new digital enviroment

PowerPoint sobre “La gestión de la marca en el nuevo entorno digital”. ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

15 june, 2013

Executive Summary: Reputational Risk Management Model (2014)

Reputational Risk Management is currently one of the greatest value creation opportunities ...

15 february, 2013

This Digital Life

We are entering a new era – an age in which technology has become so thoroughly inte ...

24 november, 2012

Innovations in communication: need for new ideas to engage the entire society

Doing things differently is as important today as making things that are different from th ...

19 october, 2012

Winning back confidence in the face of the crisis, and managing that trust in the changing environment of the digital age

In times of uncertainty, confidence is undermined – causing widespread doubt and sce ...

28 may, 2012

Correos: Reinventing the postal system: how to build the online positioning of a paper company

How can you develop and strengthen, in a short space of time, the digital positioning of a ...

16 august, 2011

Monitoring and evaluation: online myths and legends in the new 2.0 digital era

There has been much talk recently about reputation and brands on the Internet, about relev ...