4 april, 2014

Why are Brands Able to Transform Organisations and People’s Way of Life?

The phenomenon of brands has transformed the economy and people’s way of life all ar ...

4 april, 2014

Making sense of business through a holistic view and a personal action of brands

Best organizations are able to adapt to change; they successfully overcome problems and fa ...

3 april, 2014

Strong Brands, Profitable Brands: How Greater Alignment with Ideals Leads to Best Results

Estimation of a brand’s value and its contribution to business has always been consi ...

3 april, 2014

Book Summaries. Becoming a Citizen Brand is the Best Way of Building an Excellent Reputation

If a company understands and shares the concerns and aspirations of its stakeholders, it m ...

21 march, 2014

The boom of co-creation: brand management that listens to stakeholders and involves them in its processes

Brand Management is becoming an increasingly multi-actor discipline that encourages custom ...

8 march, 2014

Sustainability as a driver for brand value

Summary video of the workshop "Sustainability as a driver for brand value" held ...

2 march, 2014

Awareness and Recognition, Analysis Variables for the Online Environment

Comments made online clearly have an impact on the reputation of brands. Opinions given in ...

24 february, 2014

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

What determines the success of corporate strategy? What are key success factors from the v ...

24 february, 2014

FedEx: Trust as a Value and a Bridge Connecting People

Projecting corporate culture from within outwards lies at the heart of reputation manageme ...

20 january, 2014

The Problem of Measurements in the Economy of Intangibles: Specific Measurement Tools but Holistic Vision

The fact that intangible assets account for more than 80% of the value of major companies ...

8 january, 2014

Undertake Commitment and Fulfill It in Order to Build Reputation

Today, the best companies are those that have a good reputation, those who are widely and ...

8 january, 2014

Brands that make people’s lives more meaningful achieve greater differentiation and better results

Why do consumers pay more for some products than others? Why talented professionals prefer ...

8 january, 2014

Co-creation builds stronger bonds between brands and stakeholders by talking and collaborating with them

Nowadays, brands are managed and defined by people much more than by organizations themsel ...

1 january, 2014

Innovations in Brand: Growth Management and Forecasting

This document was developed by Corporate Excellence – Centre for Reputation Leadersh ...

1 january, 2014

Trust, Key to Achieve Legitimacy and Credibility

Traditional institutions are undergoing a crisis of leadership as a result of reputational ...

17 october, 2013

What makes a Chief Communications Officer Excellent?

Conference of the main findings of the study: What makes a Chief Communications Officer Ex ...

3 september, 2013

Terry Tyrrell (Brand Union) explain to us the key points of a Corporative Brand

Terry Tyrrell, Co-Founder The Brand Union, explain to us the key points of a Corporative B ...

14 august, 2013

What makes a Chief Communications Officer Excellent? (English version)

Conference Summary of the main findings of the study: What makes a Chief Communications Of ...

15 june, 2013

Executive Summary: Reputational Risk Management Model (2014)

Reputational Risk Management is currently one of the greatest value creation opportunities ...