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Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

Published by Unai Admin

17/07/2025






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Building Conscious Capitalism by Inspiring People and Stakeholders

Published by Unai Admin

17/07/2025





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Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Published by Unai Admin

18/07/2025

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Searching for sustainble solutions for the crisis, purpose of the 21st Conferece Eben-Spain

Madrid, May 16, 2013. More than one hundred experts from around the world will meet in the 21st Conference Eben-Spain on June 19-20th. Building trust: ethic institutions and proposals for sustainable companies.The Conference has been consolidated has a reference point in the field; this edition seeks to find practical solutions for the current crisis: “In a crucial moment as the one we are going through, it is more important than ever to join visions and strength to re-build the trust that crisis has taken away. We need sustainability and ethics to be an important element for companies’ strategy and from the academic institutions we need to provide with pragmatic answers to the crisis” stated José Luis Fernández, Director at the Cátedra de Ética Económica y Empresarial at the Comillas University, and who is responsible for the Conference organization.Some of the participants of the 21st Conference Eben-Spain are: Steve Young, Global Director of Caux Round Table; Miguel Ángel García, CSR Director at the Spanish Ministry of Employment; Juan José Almagro, DIRSE President; Alberto Urtiaga, Honour President at Forética; Domingo Sugranyes Bickel, President at Fondazione Centesimus Annus-Pro Pontifice; Joan Fontrodona, President of Eben-Spain; Antonio Argandoña, Director Cátedra “la Caixa” CSR and Corporate Government; as well as professors from different universities, and Directors from sponsoring companies like Telefónica, BBVA, Ernds & Young.The Spanish Infanta, Mrs. Elena de Borbón y Grecia, will be at the The Honors Committee and the Minister of Employment and Social Security, Ms. Fátima Báñez García, both former students of Comillas University.Apart from the conferences, there will be seventy-five scholars presenting a total of thirty-five communications which will be subsequently published by the Cátedra de Ética Económica y Empresarial of the Comillas University. The Conference will take place at the Universidad Pontificia Comillas, located in Alberto Aguilera, 23 Madrid.


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New developments and trends in sustainability communications

Published by Unai Admin

17/07/2025







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Communication Trends. From PR to Public Engagement

Published by Unai Admin

18/07/2025

Communication Trends. From PR to Public Engagement

Communication Trends. From PR to Public Engagement

Workshop «La comunicación en la Era de la Participación. De Relaciones Públicas a Public Engagement» where Robert Phillips (President and CEO, Edelman EMEA) talked about the future of the corporative communication and business intelligence.

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12/10/2012

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“CSR Increases and Improves Competitive Abilities of Companies”

Published by Unai Admin

18/07/2025

“CSR Increases and Improves Competitive Abilities of Companies”

General Director for Enterprise and Industry Directorate of the European Commission Pedro Ortún expressed his satisfaction over the progress of developing new European guidelines for promotion of Corporate Social Responsibility (CSR) published on Tuesday by the European Commission. During the discussion of the executive summary titled Non-Financial Reporting in Europe and Spain prepared by Medios Ambiente’s Garrigues and Corporate Excellence, Ortún stressed that “it is needed to create an action plan which would help all European companies to integrate social responsibility in their strategies”. The official also noted that “this is the most effective development process I have seen in my life. The instrument is important, but the process of its preparation is probably even more important”. In this context, Ortún observed that the process was so effective thanks to active participation of different interested parties in Europe, such as the Global Reporting Initiative (GRI), NGOs and trade unions. According to Ortún, it is necessary to update the concept of Corporate Social Responsibility. He noted that the guidelines, which will outline a new strategy and action plan, go beyond the scope of the Green Book issued in 2001 and focus on the process that companies have to follow in order to integrate the values and principles of Social Responsibility in their business strategies. Then, the official mentioned the benefits of restoring the trust of consumers in enterprises, which “not only will help to increase and improve their competitive abilities, but will guarantee their very survival”. Ortún reiterated that the ultimate objective of the guide was to facilitate the growth of socially responsible companies in Europe, since “those who have consistently integrated these basic principles and values in their business strategies are still few”. In this regard he emphasized the importance of public recognition which may serve as an encouragement for others. Finally, Ortún highlighted that the guidelines are based on the multidisciplinary character of CSR and view companies as the true protagonists in this process. “Public institutions play a very important role by establishing the framework, but the key actors in this process are businesses”.


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