FILTROS

close
More recently Oldest date Relevance
search
arrow_drop_down
505 results

New developments and trends in sustainability communications

Published by Unai Admin

18/07/2025

New developments and trends in sustainability communications

New developments and trends in sustainability communications

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond «good deeds» and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.

Conference



18/10/2012

Categories

Tags

New developments and trends in sustainability communications

Published by Unai Admin

17/07/2025







Categories

Tags

The Alignment Factor

Published by Unai Admin

18/07/2025

The Alignment Factor

The Alignment Factor

In order to win, one has to align. Such is the conclusion made by Cees B. M. van Riel, Professor of Corporate Communication of the Rotterdam School of Management and Vice Chairman of the Reputation Institute, in his book titled The Alignment Factor (“Alinear Para Ganar” in its Spanish translation). The book highlights the need for support on the part of stakeholders in order to enter different markets, obtain operating licenses and minimise potential obstacles. Here you can see the companies of Corpoate Excellence - Centre for Reputation Leadership that appear in the book.

Conference



16/10/2012

Categories

Tags

Communication Trends. From PR to Public Engagement

Published by Unai Admin

18/07/2025

Communication Trends. From PR to Public Engagement

Communication Trends. From PR to Public Engagement

Workshop «La comunicación en la Era de la Participación. De Relaciones Públicas a Public Engagement» where Robert Phillips (President and CEO, Edelman EMEA) talked about the future of the corporative communication and business intelligence.

Workshop



12/10/2012

Categories

Tags

The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence (Cees van Riel)

Published by Unai Admin

17/07/2025







Categories

Tags

CE4reputation Alumni Network Started

Published by Unai Admin

18/07/2025

CE4reputation Alumni Network Started

CE4reputation Alumni Network Started

The Alumni.CE4reputation project was launched on Monday, October 8. Alumni.CE4reputation is a professional network for alumni of the training programs driven by Corporate Excellence and previously by the Corporate Reputation Forum and the Institute for the Analysis of Intangibles. This network has been created to take advantage of the professional opportunities offered by the new economy of intangibles and to support professionals who were trained by us through networking and shared knowledge. So far, more than 100 professionals in the field have attended our programs, Corporate Excellence has a long experience in teaching and more important, it has a consolidated space where this network is perfectly developed. Corporate Excellence have driven the following training programs; Executive Program in Management and Analysis of Intangibles along with the Spanish School of Industrial Organization (EOI), Reputational Risks Program driven together with the IE Business School, and The Global CCO Program developed with ESADE Business School in collaboration with Georgetown University and Columbia University, of which the first edition has already started. At the opening ceremony it was announced that in January 2013, every member of the network will have access to a private community where they will be able to contact other professionals of the field and will have access to more than 500 documents about intangible management. In this way, Corporate Excellence becomes the best scenario to continue the course started about brand training, corporate reputation and intangibles. The event was held at the EOI centre. We were lucky to be part of the first activity of the network: a conference on "how to overcome the gap between R & D and market" by Eusebi Nomen, one of the professors for the Executive Program in Management and Analysis of Intangibles, which this year celebrates its 5th edition and will begin on October 26. Find more information on our blog. Here the contents of the Alumni Project launch.


Categories

Tags

Spain continues to be one of the countries with the best reputation among G8 consumers

Published by Unai Admin

18/07/2025

Spain continues to be one of the countries with the best reputation among G8 consumers

Spain continues to be one of the countries with the best reputation among G8 consumers

Corporate Excellence – Centre for Reputation Leadership, together with the Real Instituto Elcano and Reputation Institute, has presented a preview of the results of the 2012 Country RepTrakTM. The study, conducted at the beginning of the year, places Spain in fifth position when compared to G8 nations (with 63.4 points out of a possible 100), behind only Canada, Germany, Japan and the United Kingdom. For consumers in G8 nations (Germany, Canada, the USA, France, Italy, Japan, the United Kingdom and Russia), our country stands in 16th position overall out of the 50 countries surveyed in the study. The study is one of the first projects undertaken by the Spanish brand observatory (Observatorio de la Marca España) of the Real Instituto Elcano, and its full version will be published by Corporate Excellence - Centre for Reputation Leadership over the coming weeks. The study measures people’s Trust, Admiration, Respect and Affinity for the countries analysed (polling 36,000 consumers in G8 countries), as well as their rating of a total of 16 attributes grouped into three main dimensions (Advanced Economy, Appealing Environment and Effective Government). Compared to the 2011 results, our country’s position remains unchanged in terms of position (16th) and with an almost identical score (63.4), with a minimal drop of 0.4 points, which is insignificant in terms of the study’s statistical effects. Spain’s reputation is slightly higher than France (17th with 61.2 points) and behind the United Kingdom and Ireland (14th and 15th, respectively, with both countries scoring around 65.7 points). The results confirm the soundness of Spain’s reputation among G8 consumers. For the Spanish study’s authors, Fernando Prado, Javier Noya and Ángel Alloza “there is no doubt that Spain’s reputation is acting as a protective shield against a climate of uncertainty, and this very reputation is granting our country a cushion of credibility even at times of such concern as the present”. According to the authors, “we live in a Reputation Economy, an environment in which consumers’ decisions are increasingly based on intangible values, on the perception they have of both companies and countries. This good or bad reputation is ultimately what conditions a favourable disposition towards a country, through either the purchase of its products, visiting it or investing there. Such attitudes have a direct impact on a country’s economy, either through the arrival of new tourists, with the ensuing increase in revenue, or in the form of better terms of financing on international money markets”. See the full press release on the study and the presentation of its results.


Categories

Tags

Integrated Report

Published by Unai Admin

18/07/2025

Integrated Report

Integrated Report

To succeed in this endeavor PR Professionals need to understand that the paradigm for CSR/sustainability has moved beyond good deeds and contributions to comprehensive, strategic initiatives that have a clear connection to the company's strategy and business model and respond to all stakeholders. In this lecture with Larry Parnell, Associate Professor and Director at the Graduate School of Political Management of George Washington University, we examine this paradigm shift and explore how leading companies are responding.

Workshop



14/09/2012

Categories

Tags

Applications being accepted for the 5th Executive Programme for Management and Analysis of Intangibles in the field of Brand and Reputation

Published by Unai Admin

18/07/2025

Applications being accepted for the 5th Executive Programme for Management and Analysis of Intangibles in the field of Brand and Reputation

Applications being accepted for the 5th Executive Programme for Management and Analysis of Intangibles in the field of Brand and Reputation

The 5th Executive Programme for Management of Intangibles, which is being co-directed by Corporate Excellence - Centre for Reputation Leadership and the Escuela de Organización Industrial – EOI [School for Industrial Organisation], will commence on 26 October in Madrid. Applications for the course are currently being accepted (marina@corporateexcellence.org).The Executive Programme for Management of Intangibles, which comprises 165 hours of coursework, is designed to help those professionals seeking to develop their skills in the area of intangibles management - primarily with multinational firms. The programme is also aimed at professionals who are currently working in the areas of corporate reputation and brand management, communications, public affairs, marketing, corporate social responsibility, human resources, etc.Focusing on a variety of materials, the programme offers participants a comprehensive perspective on the management of intangible resources, along with the knowledge and tools needed for achieving success in the new reputation economy.The Executive Programme for Management of Intangibles was first offered in 2007. Created by the Instituto de Análisis de Intangibles [Intangibles Analysis Institute], the programme has already consolidated itself in the business world, earning a high degree of prestige.Over one hundred professionals have been trained in the programme over the four previous courses. They have come from the following companies and institutions: Andema, Ava Soluciones Creativas, BBDO Consulting, BBVA, BDO Audiberia, Cable Europa, Sau-Ono, Clarke Modet&Co, Conento, Correos y Telégrafos, Deloitte, EAE-Business School, El Corte Inglés, Endesa, Enusa, Ernst&Young, Esic, Europa Press, FastTrack, FCC, Ferrovial, Fundacion Ecología y Desarrollo, Garrigues, Hispania Service, Iberdrola, KPMG, La Caixa, La Gaceta de los Negocios, Metro de Madrid, Nieve de Aragón, Pokerstars, Presidencia del Gobierno de España, PR noticias, PwC, Repsol, Reputation Institute, Revista Capital, RMD Kwikform Ibérica, Santander, Secretary of State for Communications (Ministry of the Presidency, Government of Spain), Telefónica, Time Manager España (TMI) and Villafañe & Asociados.> More information> Closing Conference of the 4th edition. Reputation management in Spain


Categories

Tags

Corporate Excellence participated in the Summer Courses of El Escorial

Published by Unai Admin

18/07/2025

Corporate Excellence participated in the Summer Courses of El Escorial

Corporate Excellence participated in the Summer Courses of El Escorial

For two days along with thirty academics and professionals, we analyze the keys of the new competitive environment that opens in global markets and is based on the leadership of organizations for their good reputation, one of the relevant biggest changes in business management from the last fifty years. These are the new rules that are changing the way to manage organizations and to arise into the markets. A new context where power is being transferred again to stakeholders and where the quality of our relationships with these groups determined, accurately, an important part of business success, where the key is the confidence that we will be able to generate in the so-called reputation economy. During the conference, we discussed the issues that are part of the reputation economy agenda and also about the main keys to restoring confidence in markets. We shared the major changes that affect the business to adapt and compete in this new environment, among which emphasize the emergence of the new role of Chief Communications Officer, responsible for the overall management of intangibles of the companies. Some of the outstanding conclusions of the meeting include the following: trust is the key to the economic system and corporate reputation is the lever to manage it; business success is based on creating sustainable value in the long term and ability to distribute among the different stakeholders; the reputation management leads to business excellence; companies are part of the solution to the problems of society and finally, business, government and society together can do more.


Categories

Tags

Semantic analysis: A revolution in communications

Published by Unai Admin

18/07/2025

Semantic analysis: A revolution in communications

Semantic analysis: A revolution in communications

Internet is increasingly becoming a new channel for stakeholder-company relations. We find ourselves before a new information ecosystem, where the power of stakeholder opinion multiplies several fold. This has been one of the conclusions of the workshop entitled, “Semantic analyses, challenges and opportunities for managing communication and reputation in the online environment”, which has brought together the highest experts on the topic of Semantic Analysis with teams from the member companies of Corporate Excellence – Centre for Reputation Leadership. The high volume of information available, the immediacy with which it is disseminated, connectivity and content interrelations are factors representing significant challenges for managing and measuring the reputations of companies on the net. According to Miguel Lucas, Technologist and Consultant at Llorente & Cuenca, the same volume of information (5 exabytes) was generated in two days in January 2011 as from the beginning of time through to 2003. This volume of information, which is increasing all the time, is impossible for the human being to digest. For Lucas, it is essential to put machines to work, but to do so “we have to teach the machines to do things that they do not know how to do today or they do in a very constrained way.” Surfing on internet and identifying when, how and why a company is being talked about is a difficult task and although search engines are progressively incorporating language processing techniques, many of the problems this represents are as yet unsolved, making this a matter being addressed by many research teams worldwide. On this issue, Julio Gonzalo, a member of the Spanish National Distance-Learning University (UNED) Dept. of Computer Languages and Systems states that “for the time being we are actually unable to automatically understand the semantic meaning of a message, but we are getting closer and if we do manage to achieve this, we will be facing a revolution that would completely change the communication paradigm: Once we have that potential we will be able to assimilate all messages and extract new information”. Adolfo Corujo, partner and Online Communication Director of Llorente & Cuenca, discussed the project known as LIMOSINE (Linguistically Motivated Semantic Aggregation Engines), the most recent research in this field to progress in basic research into the analysis of online expressions and their applications in business, being undertaken by the NLP & IR-UNED Group, Amsterdam, Glasgow and Trento universities, Yahoo’s Barcelona Media Research and Llorente & Cuenca.


Categories

Tags

Página

of 16

arrow_drop_down