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Approaching The Future 2019

Published by Unai Admin

25/07/2025

Approaching The Future 2019





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Why people love art museums?

Published by Unai Admin

18/07/2025

Why people love art museums?

Why people love art museums?

Cees Van Riel, professor of the Rotterdam School of Management, Erasmus University (RSM), present the study Why People Love Art Museums? Museums have higher reputations than companies. This is the main outcome of this study. The results are: the Louvre has the highest reputation worldwide. The Van Gogh Museum and Rijksmuseum follow in the second and third places, which puts them among the top in the world. In the study, it also became clear exactly what it is that makes museums so highly regarded. Van Riel thinks that businesses could learn from this.

Conference



06/02/2018

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Achieving a good reputation based on coherence between internal values and external experiences

Published by Unai Admin

17/07/2025

Achieving a good reputation based on coherence between internal values and external experiences





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Creating the dream workplace for the most talented professionals

Published by Unai Admin

17/07/2025

Creating the dream workplace for the most talented professionals





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Achievements and Trends in Communication: World Public Relations Forum (WPRF) Key Ideas

Published by Unai Admin

17/07/2025






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More than 60 partners shape the Corporate Excellence network

Published by Unai Admin

18/07/2025

More than 60 partners shape the Corporate Excellence network

Corporate Excellence bases its way forward on one of its biggest treasures: sharing and learning through the collaboration between public and private sector and also between companies, and thanks to the partnership with academic institutions Madrid, July 28, 2015. The companies belonging to this think thank are all willing to lead by excellence; they have understood that 80 per cent of their total value, on which their success and future depends, lies in its intangible assets and resources. Corporate Excellence bases its journey on sharing and learning from each other thanks to the collaboration between public and private sector and also between companies, as well as to partnerships with academic institutions. It is such a unique and exceptional opportunity to be able to learn from the success and mistakes of other initiatives held by important leaders in the field. Most recent alliances include: Accsos, Asociación de Comunicación Política (ACOP), C4E Comunicación for Effectiveness, Canvas Estrategias Sostenibles, Enterprises et Médias - Association des directeurs de communication, Foro de Marcas Renombradas Españolas,Instituto de Ingeniería del Conocimiento, Instituto de Intangibles, ISDI, Political Intelligence, Thinking Heads, Unviersidad Autónoma de Barcelona, Universidad del País Vasco, Universidad Internacional de Cataluña, Universidad Pontificia Comillas, Villafañe & Asociados, Universidad Loyola Andalucía More than 60 institutions comprise already this network: universities, business schools and consultancies that are a benchmark in the field of intangible assets. Under a framework of a collaboration agreement, these institutions and Corporate Excellence jointly boost interesting initiatives; disclose trends, events and important information and promote training and research in the field of intangible assets. Corporate Excellence – Centre for Reputation Leadership companies share a dream: "that organizations help improve our society through the excellent management of their intangible assets". Integrated management of key intangible assets such as reputation, brand, communication or public issues is one of the biggest opportunities for companies to create and protect value. inShare


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You Are What You Communicate

Published by Unai Admin

17/07/2025

You Are What You Communicate






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A New Communication Model - Roger Bolton

Published by Unai Admin

18/07/2025

A New Communication Model - Roger Bolton

A New Communication Model - Roger Bolton

Masterclass on Communication by Roger Bolton (President, Arthur W. Page Society), where he presents a new communication model: Building Belief. Besides, Bolton talks about the key points of the research Corporate Character: How Leading Companies Are Defining, Activating & Aligning Values.




21/10/2014

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Macarena Estévez, Enrique Carreras, Juan Benavides and Roger Bolton join the Advisory Board

Published by Unai Admin

18/07/2025

Macarena Estévez, Enrique Carreras, Juan Benavides and Roger Bolton join the Advisory Board

Madrid, May 7, 2014. Helping companies around the world to achieve excellence in the management of intangible assets, this is the dream of Corporate Excellence. Corporate Excellence - Centre for Reputation Leaderhiso is a unique organization, aiming to generate applied knowledge by six activity areas: Reputation, Brand, Communication, Public Affairs, Metrics and Education. The foundation draws on the coopetition model, which brings together direct competitors to share experience and make progress together. It is a business initiative, but its success is the fruit of alliance with partners, who represent both academic and professional domains. The working method based on cooperation and alliances allowed us to develop a unique experience, invaluable for generating knowledge and applied innovation. Corporate Excellence, together with its allies and partners, designs new studies, models and management tools aiming to help organizations excel and shares all this information with the professional and academic communities. Recently, Corporate Excellence has welcomed new members to its Advisory Board: Macarena Estévez , CEO and Founder of Conento, a mathematician and expert in non-financial indicators and their incorporation into balanced scorecards; Enrique Carreras, Lecturer at the Faculty of Economics, CEU San Pablo University, a research scientist and one of the co-authors of Corporate Reputation; Juan Benavides, Professor at the Complutense University of Madrid, Founder of the Academic Forum for Research in Communication and a renowned expert in corporate communication; and Roger Bolton, Chairman of the Arthur W. Page Society, and a professor in corporate communication. Corporate Excellence would like to acknowledge the work of all its allies, and especially of its Advisory Board and its new members. Corporate Excellence would be impossible without their support. Next week Roger Bolton will be visiting Corporate Excellence as a speaker within the framework of the Meetings with the Advisory Board Series, held at Corporate Excellence office. Find out more. inShare


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The Alignment Factor: How to Link Up All Stakeholders in Order to Achieve Business Excellence

Published by Unai Admin

17/07/2025





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