More conscious and coherent brands: building reputation from within Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Marca Sostenibilidad & Responsabilidad Social Insights Corporate Excellence Marca Corporativa Tags marca españa telefónica alberto andreu antoni ballabriga bbva valor compartido rsc csr microbank confianza carlos de los monteros reputation institute dkv españa josep santacreu negocio responsable visibility 4 thumb_up_alt 0
New Horizons and Prospects in Strategic Management of Corporate Reputation Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Insights Corporate Excellence Stakeholder engagement Riesgo Reputacional Reputación & Riesgos Reputacionales Tags gas natural fenosa antonio fuertes angel pes repsol caixabank valor compartido reputation institute alineamiento cultura corporativa valores visibility 2 thumb_up_alt 0
A New Information Environment: from Persuasion to Influence Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Comunicación Storytelling & Narrativa Empleados Insights Digitalización Corporate Excellence Propósito & Valores Stakeholder engagement Tags persuasión influencia ecosistema informativo influencers engagement reputación digital storytelling valores employee engagement visibility 3 thumb_up_alt 0
Internal, External and Digital Presence of the CEO Is Becoming More and More Important for Corporate Reputation Published by Unai Admin 17/07/2025 Categories Insights Corporate Excellence Reputación del CEO Liderazgo Reputación & Riesgos Reputacionales Tags weber shandwick ceo reputación del ceo liderazgo visibility 6 thumb_up_alt 0
Resumen Ejecutivo. Authentic Advocacy. Como generar procesos de apoyo auténtico a gran escala e implicar a los stakeholders clave Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Comunicación Insights Corporate Excellence Propósito & Valores Stakeholder engagement Chief Communications Officer Tags authentic advocacy chevron southwest airlines usaa lundbeck building belief corporate character arthur w. page identidad valores cultura identidad corporativa cco society visibility 5 thumb_up_alt 0
Resumen Ejecutivo. Identidad Corporativa: Cómo las compañías líderes definen, activan y alinean sus valores corporativos con la estrategia global de la organización Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Comunicación Fuentes externas Insights Propósito & Valores Chief Communications Officer Tags identidad advocacy corporate character arthur w. page society identidad corporativa compartir creencias valores corporativos visibility 6 thumb_up_alt 0
Identidad corporativa. Cómo las compañías líderes definen, activan y alinean sus valores corporativos con la estrategia global de la organización Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Comunicación Insights Corporate Excellence Propósito & Valores Chief Communications Officer Tags identidad identidad corporativa aligning values arthur w. page society arthur page society valores propósito alineamiento roger boltón compartir creencias building belief visibility 9 thumb_up_alt 0
Authentic Advocacy. Como generar procesos de apoyo auténtico a gran escala e implicar a los stakeholders clave Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Comunicación Insights Corporate Excellence Propósito & Valores Stakeholder engagement Chief Communications Officer Tags authentic advocacy page identidad corporativa society cco building belief compartir creencias visibility 3 thumb_up_alt 0
Gender Diversity and Leadership Published by Unai Admin 17/07/2025 Categories Asuntos Públicos Global Issues Insights Diversidad & Inclusión Corporate Excellence Liderazgo Tags diversidad liderazgo gender diversity visibility 7 thumb_up_alt 0
Building Bridges Between the Society and Companies is Key to Recovering Trust and Leadership Published by Unai Admin 17/07/2025 Categories Comunicación Sostenibilidad & Responsabilidad Social Global Issues Insights Corporate Excellence Chief Communications Officer Transparencia Tags cco confianza liderazgo mcpc juan manuel mora universidad de navarra dircom elena gutiérrez global cco sociedad valor compartido visibility 6 thumb_up_alt 0
Insights & Trends. Communication that Adds Value in the Process of Business Expansion Published by Unai Admin 17/07/2025 Categories Internacionalización Comunicación Empleados Insights Corporate Excellence Propósito & Valores The Global CCO Chief Communications Officer Tags cco internacionalización comunicación stakeholder engagement iberdrola sebastián cebrián gestamp dircom global cco compartir creencias empleados embajadores visibility 8 thumb_up_alt 0
Innovation as Key to Successful Brand Management Published by Unai Admin 17/07/2025 Categories Marca Insights Corporate Excellence Innovación Marca Corporativa Tags creatividad brand brand and innovation interdependence director of henkel center management innovación en marca visibility 6 thumb_up_alt 0
Aligning Corporate Strategy With Risks in Order to Avoid a Crisis Published by Unai Admin 17/07/2025 Categories Insights Corporate Excellence Riesgo Reputacional Gobierno Corporativo Reputación & Riesgos Reputacionales Tags riesgo estratégico riesgo empresarial crisis reputacional risk garrigues gec risk advisory forbes insights reputational risk riesgos reputacionales andrea bonime-blanc exploring strategic risk visibility 1 thumb_up_alt 0
Top Managers’ Engagement as the Key Factor of Corporate Brand’s Success Published by Unai Admin 17/07/2025 Categories Marca Insights Corporate Excellence Marca Corporativa Tags oriol iglesias conrad llorens almudena clemente víctor mirabet esade brand institute summa branding the brand union marca corporativa visibility 5 thumb_up_alt 0
Positive Influence of a Strong Reputation on a Company’s Economic and Financial Results Published by Unai Admin 17/07/2025 Categories Indicadores no financieros Insights Corporate Excellence Reputación & Riesgos Reputacionales Tags ing impacto desempeño financiero reputación y resultados visibility 3 thumb_up_alt 0
Building Shared Beliefs: the Role of Communications Director in Corporate Communication of the Future Published by Unai Admin 17/07/2025 Categories Comunicación Insights Digitalización Corporate Excellence Propósito & Valores Stakeholder engagement The Global CCO Chief Communications Officer Tags comunicación corporativa building belief centre emma marín identidad corporativa nuevo modelo arthur w. page society propósito compartir creencias visibility 4 thumb_up_alt 0
Insights&Trends. European citizen participation: increasing citizen identification with the European Union Published by Unai Admin 17/07/2025 Categories Asuntos Públicos Global Issues Insights Tags participación ciudadana europa ciudadanía comunicación política visibility 1 thumb_up_alt 0
Análisis del nuevo Mapa Político Español Published by Unai Admin 17/07/2025 Categories Asuntos Públicos Insights Corporate Excellence Comunicación política Geopolítica Tags mas consulting acop daniel ureña contexto político visibility 7 thumb_up_alt 0
How to Implement a Strategy of Transparency Published by Unai Admin 17/07/2025 Categories Asuntos Públicos Global Issues Insights Corporate Excellence Transparencia Tags transparencia ethic business ethic strategy of transparency creative transparency navarra university visibility 6 thumb_up_alt 0
Paradigm Shift: From Total Communication Control to a Dynamic, Open and Interactive Conversation With Stakeholders Published by Unai Admin 17/07/2025 Categories Comunicación Comunicación Interna Insights Digitalización Corporate Excellence Chief Communications Officer Comunicación Externa Tags comunicación corporativa josé maría palomares txema valenzuela influencia reputación digital entorno online engagement visibility 3 thumb_up_alt 0
Brand Journalism: a Value-generating Technique Published by Unai Admin 17/07/2025 Categories Comunicación Storytelling & Narrativa Insights Corporate Excellence Tags periodismo de marca branded content narrativa corporativa corporate storytelling narrativa narrativa transmediática mario tascón iván pino brand journalism visibility 5 thumb_up_alt 0
Best practices and future challenges in Corporate Reputation management Published by Unai Admin 17/07/2025 Categories Estrategia Indicadores no financieros Insights Corporate Excellence Riesgo Reputacional Reputación & Riesgos Reputacionales Tags reputación corporativa plan de reputación reputation institute intangibles vestas iberdrola visibility 4 thumb_up_alt 0
Digital Experience: Building Brand from the Real World To Virtual Reality Published by Unai Admin 17/07/2025 Categories Marca Insights Digitalización Corporate Excellence Innovación Marca Corporativa Tags marca experiencia experiencia digital digitalización marketing experiencia de marca internet visibility 3 thumb_up_alt 0
External Experience: Building Brand Day by Day with Customers Published by Unai Admin 17/07/2025 Categories Marca Insights Corporate Excellence Innovación Marca Corporativa Tags yolanda sanz ikea experiencia digital marca experiencia experiencia de marca branding days visibility 1 thumb_up_alt 0
How to communicate innovation in order to generate value for the brand and build excellent reputation Published by Unai Admin 17/07/2025 Categories Comunicación Storytelling & Narrativa Insights Corporate Excellence Innovación Marca Corporativa Tags innovacion innovation visibility 3 thumb_up_alt 0
Transparencia empresarial: Política europea en materia de información no financiera Published by Unai Admin 17/07/2025 Categories Asuntos Públicos Global Issues Insights Corporate Excellence Reporting no financiero Transparencia Tags transparencia responsabilidad corporativa responsabilidad social empresarial g-advisory transparencia empresarial reporting reporting no financiero visibility 3 thumb_up_alt 0
II jornadas de innovación en marca Published by Unai Admin 17/07/2025 Categories Marca Indicadores no financieros Insights Corporate Excellence Tags millward brown group m correos bankinter gas natural fenosa lambie-nairn innovación en marca fortaleza de marca indicadores visibility 3 thumb_up_alt 0
Internationalization, digitalization and crisis management – the new challenges of corporate communication Published by Unai Admin 17/07/2025 Categories Comunicación Insights Digitalización Corporate Excellence Liderazgo The Global CCO Chief Communications Officer Tags digitalización internacionalización gestión de crisis european communication monitor euprera eacd global cco dircom global chief communications officer visibility 6 thumb_up_alt 0
Internal Experience: Building Brands from the Employees Published by Unai Admin 17/07/2025 Categories Alineamiento y cultura corporativa Marca Comunicación Interna Insights Corporate Excellence Stakeholder engagement Tags empleados comunicación interna reputación interna experiencia de marca employee engagement visibility 1 thumb_up_alt 0
The New Ethics of Corporate Communication: Honesty, Transparency and Cooperation are Key Published by Unai Admin 17/07/2025 Categories Asuntos Públicos Insights Corporate Excellence The Global CCO Ética Chief Communications Officer Transparencia Tags transparencia colaboración antonio lópez cco dircom global cco chief communication officer ética business ethics visibility 7 thumb_up_alt 0
Avances y tendencias en comunicación: aprendizajes WPRF 2014 Published by Unai Admin 17/07/2025 Categories Comunicación Sostenibilidad & Responsabilidad Social Global Issues Insights Corporate Excellence Liderazgo Chief Communications Officer Tags comunicacion wprf world public relations forum comunicar con conciencia purpose conciencia global alliance dircom anne gregory dircom españa visibility 4 thumb_up_alt 0
Analítica de datos basada en las capacidades de representación semántica y explotación de datos de la plataforma GNOSS Published by Unai Admin 17/07/2025 Categories Comunicación Insights Corporate Excellence Innovación Tags gnoss linked open data estructuración semántica de datos web semántica ricardo maturana pablo hermoso pablo arqued bbva semantic analysis media center linked data visibility 6 thumb_up_alt 0